NBA on You Tube
  • NBA Channel -- Highlights from your favorite superstars
  • NBA Group -- Upload your videos and become a superstar in the Post Up the NBA Contest
  • Official Rules: See them at http://www.nba.com/postup/

    SAN BRUNO, Calif. and NEW YORK, NY– Feb. 26, 2007 – YouTube, Inc. and the National Basketball Association (NBA) today announced the launch of “Post Up the NBA” on the new “NBA Channel” on YouTube. The new channel will provide fans around the world and the entire YouTube community with the opportunity to submit video clips of their best basketball moves, and access original NBA content throughout the remainder of the 2006-07 NBA season.

    Beginning today, NBA fans are encouraged to upload their “best moves” to the site (http://www.youtube.com/nba) and rate other videos posted by fans. The top “Post Up the NBA” videos submitted will be selected and compiled into a special weekly highlight reel “NBA Top Five on YouTube” that will be featured on the “NBA Channel.”

    “By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball,” said Chad Hurley, Co-Founder of YouTube.

    “The NBA consistently delivers some of the most exciting content in all of sports,” said Eric Schmidt, Chief Executive Officer of Google. “We are thrilled to partner with the NBA to give them access to an amazing platform to further engage their fans around the world.”

    "NBA fans will be able to interact and share their passion for the game by posting their ‘best moves’,” said NBA Commissioner David Stern. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”

    Along with providing fans an opportunity to post their best basketball moves, the NBA will post select plays and behind-the-scenes video highlights from NBA.com on the “NBA Channel” on YouTube.

    YouTube and the NBA have extended their partnership beyond video footage and community building. As part of the agreement, the NBA will join the growing number of content partners taking advantage of YouTube’s “Claim Your Content” program. This features a content identification and reporting system for user uploaded videos, allowing the league to identify its copyrighted content. The NBA will have the option to remove content from YouTube or share in the advertising revenue generated, if any.

    Google and the NBA are also currently conducting a test to syndicate NBA video content across Google’s AdSense network, adding to the growing list of content providers sharing engaging, relevant material with participating publishers. As part of this test publishers small and large, cutting across a variety of categories, will receive syndicated clips of top-flight NBA action.

    About the NBA
    The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2005-06 season, the NBA distributed 44,000 hours of programming to 215 countries and territories in 43 languages. The league’s worldwide reach can also be seen with 85 international players on NBA rosters. Domestically, the NBA broadcasted 142 games on national television this past season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the third consecutive season.

    As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit www.NBA.com.

    About YouTube Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment.