NBA Inks Deal with Video Game Companies
Posted Mar 22 2005 2:36PM
New non-exclusive deals provide diverse offering of NBA video games for fans
NEW YORK, March 22, 2005 -- The National Basketball Association today announced new non-exclusive licensing agreements with Electronic Arts Inc. (NASDAQ: ERTS), Take-Two Interactive Software, Inc. (NASDAQ: TTWO), Sony Computer Entertainment America, Midway Games Inc. (NYSE: MWY) and Atari (NASDAQ: ATAR) to continue to develop, publish and distribute NBA video games.
The new multiyear agreements, which begin in October 2005, provide fans with the most comprehensive and diverse video game offering in sports, with titles from multiple publishers. NBA video games will be available to fans in more than 100 countries and on more platforms than ever before, maximizing the reach of NBA video games around the world.
"This is a great day for NBA gamers," said Adam Silver, NBA Entertainment President and Chief Operating Officer. "By partnering with the top developers of sports video games, our fans will be assured a broad and competitive selection of innovative products."
EA, Take-Two, Sony Computer Entertainment America and Midway will each have the rights to use NBA teams and current and retired NBA players in their NBA video game titles. The NBA will also work closely with each licensee to heavily promote the basketball video games with marketing and global branding through the league's various assets including NBA TV and NBA.com.
Electronic Arts Inc.
EA NBA video games will be available on all leading video game and handheld platforms.
"We look forward to continuing our long-standing partnership with the NBA and delivering the most innovative and entertaining NBA simulation and arcade basketball videogames for years to come," said Jeff Karp Group Vice President of Marketing, Electronic Arts.
"We are extremely pleased with the commitment of the NBA to preserve competition and provide sports fans with choice," said Greg Thomas, president of Visual Concepts. "At the heart of 2K Sports is a passion for innovation and the desire to make the best titles possible. With our proven ability to make outstanding video games and our understanding of the nuances of basketball, we will work to fully leverage current and new video game platforms to provide a gaming experience that rivals what an NBA player experiences on the court."
Sony Computer Entertainment America
"As a platform holder and software developer, we are very pleased with the NBA's decision to create a competitive environment for league licensed basketball games." said Jack Tretton, executive vice president, Sony Computer Entertainment America "Sony Computer Entertainment America has always championed competition and diversity on our platforms and we believe that the new deals with the NBA will lead to better choices for our consumers and that innovation will attract new consumers to the category."
"This deal will allow Midway to keep delivering innovative and engaging gameplay to gamers and NBA fans," said David F. Zucker, president and CEO, Midway. "We've had a long relationship with the NBA and we look forward to continuing to produce the highest quality games and growing our NBA Ballers franchise."
"We look forward to continuing our relationship with the NBA to create Backyard Basketball games that feature the NBA teams and pros that young gamers look up to," said Wim Stocks, Executive Vice President of Sales and Marketing, Atari, Inc.