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Stephen Curry leads top-selling jerseys so far this season

The Lakers and Celtics led the NBA in merchandise sales from the first half of the 2023-24 season.

Official release

Stephen Curry is tops in individual jersey sales, while the Lakers lead the way in team merchandise sales.

NEW YORK — The National Basketball Association (NBA) and National Basketball Players Association today jointly announced that the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists, respectively, based on NBAStore.com sales for the first half of the 2023-24 regular season.

Additional highlights include the following:

  • The Boston Celtics’ Jayson Tatum (No. 2) earned his highest ranking on the Most Popular Jersey list.
  • The San Antonio Spurs’ Victor Wembanyama (No. 4) achieved the highest ranking on the Most Popular Jersey list for a rookie since the Celtics’ Kristaps Porziņģis in the 2015-16 season.
  • The Philadelphia 76ers’ Tyrese Maxey (No. 9) and the Sacramento Kings’ De’Aaron Fox (No. 15) made their debuts on the Most Popular Jersey list.
  • San Antonio (No. 9) cracked the top 10 in Team Merchandise sales for the first time since the 2017-18 season.

Below is a look at the top-selling NBA jerseys:

> Top-selling NBA jerseys
Rank | Player | Team

1. Stephen Curry, Golden State Warriors
2. Jayson Tatum, Boston Celtics
3. LeBron James, Los Angeles Lakers
4. Victor Wembanyama, San Antonio Spurs
5. Giannis Antetokounmpo, Milwaukee Bucks
6. Luka Doncic, Dallas Mavericks
7. Devin Booker, Phoenix Suns
8.  Kevin Durant, Phoenix Suns
9. Tyrese Maxey, Philadelphia 76ers
10. Damian Lillard, Milwaukee Bucks
11. Ja Morant, Memphis Grizzlies
12. Joel Embiid, Philadelphia 76ers
13. LaMelo Ball, Charlotte Hornets
14. Nikola Jokic, Denver Nuggets
15. De’Aaron Fox, Sacramento Kings

> Top-selling NBA merchandise
Rank | Team

1. Los Angeles Lakers
2. Boston Celtics
3.  Golden State Warriors
4. Milwaukee Bucks
5.  Philadelphia 76ers
6.  Chicago Bulls
7. Phoenix Suns
8.  New York Knicks
9. San Antonio Spurs
10.  Dallas Mavericks

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