NEW YORK, June 11, 2007 – The Los Angeles Lakers’ Kobe Bryant has the most popular jersey in the NBA this season based on sales at the NBA Store in New York City and NBAStore.com. Bryant regained the lead from the Miami Heat’s Dwyane Wade, ranked No. 2 this year, who held the top spot since May 2005.

The Most Popular Jersey List is based on sales since the start of the 2006-07 NBA season. Bryant held the top spot during the 2002-03 season. He also had the most popular jersey in China this year.

Finals participants LeBron James of the Cleveland Cavaliers and Tim Duncan of the San Antonio Spurs appear on the list at No.3 and No.15, respectively. The Los Angeles Lakers remained No. 1 on the league’s Most Popular Team Merchandise List for the fifth consecutive season, while the Miami Heat and the New York Knicks are No. 2 and No. 3, respectively. The Cleveland Cavaliers rank fifth in overall team sales, which is up three spots from the end of last season.

The Cleveland Cavaliers 2007 Eastern Conference Championship Locker Room T-shirt and hat set an all-time sales record for the most Conference Championship units sold on NBAStore.com. The previous record was held by the 2004 Western Conference Champion Los Angeles Lakers. During the 2007 Playoffs, James had the most popular jersey at the NBA Store and on NBAStore.com. Playoffs and Finals merchandise saw a sales increase of 36 percent over last year from the NBA Store and NBAStore.com combined.

NBA merchandise has recorded strong sales this season including a 26-percent increase in global sales of NBA apparel and footwear. This season was the first with adidas as the NBA’s Official Outfitter. The NBA Store had the strongest sales season in history during its Fall Season (October-March.) Sales increased 7 percent over last year and jerseys continued to be the NBA Store’s best-selling item.

The NBA’s Most Popular Jersey List and the Most Popular Team Merchandise List are listed below.

Top 15 Players:
1. Kobe Bryant – Los Angeles Lakers
2. Dwyane Wade – Miami Heat
3. LeBron James – Cleveland Cavaliers
4. Allen Iverson – Denver Nuggets
5. Steve Nash – Phoenix Suns
6. Carmelo Anthony – Denver Nuggets
7. Stephon Marbury – New York Knicks
8. Dirk Nowitzki – Dallas Mavericks
9. Gilbert Arenas – Washington Wizards
10. Vince Carter – New Jersey Nets
11. Tracy McGrady – Houston Rockets
12. Shaquille O’Neal – Miami Heat
13. Paul Pierce – Boston Celtics
14. Ben Wallace – Chicago Bulls
15. Tim Duncan – San Antonio Spurs
Top 10 Teams:
1. Los Angeles Lakers
2. Miami Heat
3. New York Knicks
4. Chicago Bulls
5. Cleveland Cavaliers
6. Denver Nuggets
7. Boston Celtics
8. Phoenix Suns
9. San Antonio Spurs
10. New Jersey Nets