NBA Increases Reach to Fans in 215 Countries and Territories in 43 Languages
Posted Nov 15 2005 10:24AM
Number of Telecasters in China Increases to 24
NEW YORK, Nov. 15, 2005 — More fans around the world will have the opportunity to watch their favorite NBA teams and players as the league’s 2005-06 season will reach an all-time high 215 countries and territories through 164 international broadcasters in 43 languages.
This season, more than 800 games will be distributed internationally and more than 44,000 hours of programming will be delivered to broadcasters around the world. NBA TV, the league’s 24-hour television network, will be distributed to 41 countries, including Hong Kong, Turkey, Russia and Qatar. Heading into its sixth season, NBA TV features a live NBA game every night, classic NBA programming, behind-the-scenes specials and feature programs such as NBA Action.
“The breadth of the content delivered by our partners continues to grow each season,” said Scott Levy, Senior Vice President, NBA International Television and Marketing Partnerships . “We are pleased to offer our fans greater access to the NBA through our expanding network of television partners.”
The contingent of first-time NBA broadcasters includes eight new deals in China — Chongqing TV, Guangxi TV, Guangzhou TV, Jiangsu TV, Kunming TV, Ningbo TV, Shenzhen TV and Xinjiang TV — that will bring the total number of Chinese broadcasters to 24. This group, which is a combination of national and local broadcasters, will increase the amount of programming available to fans across China.
“The relationship between Shanghai TV and the NBA has become closer and closer over the past 10 years,” said Shanghai TV Sports Channel Director Xu Sai. “We very much hope to continue our cooperation and together bring the best and most spectacular NBA programming and game broadcasts to our audience.”
Other new NBA broadcasters include TVE (Spain), Sportitalia (Italy), LNK (Lithuania), MCTV (Uruguay), AZN Television (U.S.) and Cable Bahamas (Bahamas).
“Sportitalia is very excited about the agreement reached with the NBA,” said Angelo Codignoni, Managing Director of Europa TV Spa. “It allows us to broadcast the best basketball in the world. Thanks to this agreement, Sportitalia enriches its program schedule with a weekly game broadcast that complements the daily NBA highlights within the 'Si Baket' magazine program.”
NBA television partners also will broadcast 20 co-productions in 13 countries. The NBA’s latest collaboration is with TVE, a broadcast partner in Spain. The weekly co-production, called Zona NBA, will air every Sunday at 12:30 p.m. starting November 13 on La Dos. This program marks the first time since the 1994-95 season that the NBA has been on Spain's national broadcast network.
“TVE is thrilled to bring back the action and excitement of NBA programming to its channels for the first time in 10 years,” said Pedro Barthe Cespedes, Head of Sports. “With Spanish born players Pau Gasol and Jose Manuel Calderon excelling in the league, the NBA has never been more popular in our country. We are proud to renew our partnership with the NBA and to bring coverage to our audience through the weekly magazine program, Zona NBA.”
Gasol and Calderon are part of a group of 82 international players in the NBA, which also includes Esteban Batista, the first player from Uruguay. Fans in his native country will be able to follow his progress through MCTV, one of the new broadcasters that will help provide comprehensive coverage of all the action and excitement of the season.
“We are pleased to bring the NBA to Uruguay and anticipate great success from our new partnership,” said Fernando Coelho, General Manager of MCTV. “Local fans will have the opportunity to participate in the excitement of the NBA, as well as cheer on Batista.”
Through the NBA’s broadcasters, NBA games and programming will reach the native countries and territories of all the league’s international players. Some of the NBA’s most recognizable players are from outside the U.S., such as 2005 NBA MVP Steve Nash (Canada), Finals MVP Tim Duncan (U.S. Virgin Islands), NBA All-Stars Yao Ming (China), Manu Ginobili (Argentina), Dirk Nowitzki (Germany), Andrei Kirilenko (Russia) and Peja Stojakovic (Serbia and Montenegro), NBA champion Tony Parker (France), former Rookie of the Year Pau Gasol (Spain) and the 2005 top overall draft pick Andrew Bogut (Australia). In addition, four members of Argentina’s 2004 Olympic Gold-medal-winning national team are playing in the NBA — San Antonio Spurs’ Ginobili and Fabricio Oberto, Detroit Pistons’ Carlos Delfino and Chicago Bulls’ Andres Nocioni. The 2005 NBA Champion San Antonio Spurs have the most international players on one team with seven.
Since its founding in 1946, the NBA has truly become a global phenomenon that transcends national boundaries. With 30 teams in the United States and Canada, NBA games and related programming during the regular season are broadcast to 215 countries in 43 languages via 164 telecasters; they are one of the largest suppliers of sports television and Internet programming in the world. NBA.com, with more than half of all visits to the site coming from fans outside the United States, has nine language-specific international destinations for fans around the world. The NBA is a recognized leader in global sports marketing with 13 offices around the world. For more information on the NBA, visit www.NBA.com.