LOS ANGELES, June 5, 2004 -- When the Los Angeles Lakers take on the Detroit Pistons on Sunday, June 6 to tip off the 2004 Finals, fans from every corner of the globe will once again be able to tune in to watch the very best in NBA basketball on a truly global stage.

The Finals will now reach fans in 205 countries and territories through 102 telecasters, who will broadcast in 39 different languages, including the additions of Armenian, Belorussian, Georgian, Lithuanian, Norwegian, Swedish and Polish.  Each game will reach more than 3.1 billion people around the world through NBA Entertainment's television, Internet, film and digital technology.

"Since the last time the Lakers and Pistons met in the Finals back in 1989, the international media attention to and fan appeal of the Finals and the NBA in general has increased dramatically, particularly through our growing network of television partners," said Scott Levy, Vice-President, NBA International Television and Marketing Partnerships. Los Angeles' Stanislav Medvedenko (Ukraine) and Detroit's Mehmet Okur (Turkey) and Darko Milicic (Serbia and Montenegro) will be representing the NBA's international contingent at the Finals.  This will mark the first trip to the Finals for all three players.

More than 160 international media members from 27 countries will travel from overseas to capture the action live in both Los Angeles and Detroit.  There will be 38 international telecasters and six customized NBA programs on-site to cover the Finals.  Many broadcasters, including: CCTV (China), Canal + (France), TV Azteca (Mexico) and ESPN Star Sports (Pan-Asia), who have had long-standing relationships with the league, will be providing live on-site commentary.

"The Finals for me is the top moment of my year, the crème de la crème," said George Eddy, color commentator for Canal+ (France).  "The intensity cannot be rivaled, with big pressure and big returns.  And I like to think that the NBA and basketball in general has grown tremendously in France thanks in part to the coverage on Canal+."

"I'm looking forward to covering one of the most exciting Finals ever this year" said Quinito Henson, commentator for Solar TV (Philippines).  "This will be my sixth Finals as an on-site broadcaster and I can't wait to bring the action straight to the homes of millions of basketball-crazy Filipinos.  Everything grinds to a halt in the Philippines when the games begin."

The following international broadcasters will televise the NBA Finals for the first time: Telesport (Albania), FNTV (Belarus), Sporza (Belgium), Rede TV (Brazil), Anhui TV (China), Canal 8, (Ecuador), Imedi TV (Georgia), Canal 7 (Guatemala), Iraqi Media Network (Iraq), LRT (Lithuania), Canal 4 (Nicaragua), Canal+ (Poland), Deportes 13 (Puerto Rico), 1+1 (Ukraine) and Canal 8 (Venezuela).

NBA.com continues to reach more global fans than ever.  Among English-Language sports league Web sites, NBA.com draws the greatest number of users outside the United States with more than 50% of traffic to the site coming from international locations.  The Finals will be no different as it will offer complete global coverage with live broadcasts of games in nine languages: Chinese/Mandarin (CCTV), Tagalog (Solar), Hebrew (JCS), French (Canal+ France), German (Premiere), Macedonian (Alpha), Spanish (Canal+ Spain, TV Azteca), Serbian (B92 TV/ANEM) and English (ABC).

Throughout North America, the 2004 Finals will be broadcast on ABC (TV) and ESPN Radio in English and Spanish (SAP), along with Multicultural Radio Broadcasting Inc. (Chinese) in the United States and on Global Television Network in Canada.