Kevin Garnett Wins Community Assist Award for April
Posted May 22 2008 4:54PM
NEW YORK, May 22, 2008 –The Boston Celtics’ Kevin Garnett has been named the recipient of the NBA Community Assist Award for April, in recognition of his outstanding efforts in the community and for his ongoing philanthropic and charitable work.
The 11-time NBA All Star and 2007-08 Defensive Player of the Year presented by Kia Motors is being honored for donating more than 600 Celtics tickets to Boston Public School students during the month of April through his Big Ticket Challenge. Garnett’s passion to help young people overcome obstacles prompted him to create a new initiative that encourages local at-risk students to excel in school, while offering them the opportunity to attend Celtics games and the chance to meet the “Big Ticket” himself.
The Big Ticket Challenge involved having students to sign a contract declaring their commitment to improve their school performance. The students that improved the most, as determined by school officials, were then hosted by Garnett at a Celtics game. In addition, one student from each participating school was awarded a special meet-and-greet with Garnett after the game.
Garnett mailed more than 1,000 contracts, accompanied by personalized letters, to students at 14 schools throughout Boston, encouraging students to participate in the challenge and to follow his personal mantra, “Anything worth having is worth working for.”
The program was greeted with great excitement by Boston school officials, “Some of the kids are in a behavioral program and I’ve been trying to find ways to convince them to get their act together so that they can be mainstreamed,” said Andy Tuite, principal of Rogers Middle School. “I believe that the Big Ticket Challenge and Garnett are going to be what helps move these kids forward.”
As April’s NBA Community Assist Award recipient, Garnett will receive the David Robinson Plaque, with the inscription, “Following the standard set by NBA Legend David Robinson who improved the community piece by piece.” Also, a $5,000 donation will be given to Garnett’s charity of choice.
The league presents the NBA Community Assist Award monthly to recognize players for their charitable efforts. The award honors the NBA player who best reflects the passion that the league and its players have for giving back to their communities.