There is no question that Trail Blazers point guard Damian Lillard is the most marketable player in franchise history. Between his deals with Adidas, one that includes a signature sneaker line, State Farm Insurance, JBL and Spalding and appearances in commercials for everything from Champs Sports to EA Sports' Madden 2015, Lillard has been a consistent presence in the world of sports marketing since making it to the NBA out of Weber State.
Sports drink Powerade is the latest brand to join the stable of Lillard sponsors, with the 6-3 point guard starting in a series of new commercial spots set to air during March Madness. Lillard doesn't even speak in any of the first four ads of the campaign, with the emphasis being on the work he puts in rather than the words coming out of his mouth.