As you may have seen, the Portland Trail Blazers released the newest iteration of their primary pinwheel logo today (and if you haven’t seen it, check it out) along with some tweaks to team wordmarks, secondary logos and colors. It might not look like it, as the now old pinwheel and the new pinwheel look rather similar, but this is the culmination of a long process, one that has taken years to run its course.
“With the conversion to Nike, we will introduce small changes to our primary home and road uniforms, as well as unveil some exciting new alternate uniforms unlike any ever worn by the Trail Blazers that were also fan inspired,” said Dewayne Hankins, the team's Chief Marketing Officer. “Based on the fan feedback we received about uniforms and having the talented ideation of the renowned design staff of Nike, we're seizing the opportunity to add contemporary touches to our classic on-court look and push the creative limits with some alternate versions.”