2021 NBA Finals

Viewership for The Finals up 41 percent from last year

Game 2 of The Finals averaged 9.3 million viewers, a marked rise from The 2020 NBA Finals.

Official release

Take a cinematic look back at Game 2 of The Finals as Phoenix drills 20 3-pointers to overcome Giannis Antetokounmpo's playoff career-high 42 points.

Viewership for Game 2 of the NBA Finals on ABC was up 41 percent from last year’s Game 2, according to Nielsen. The ABC broadcast averaged 9,380,000 viewers, peaking with 11,100,000 million viewers from 10:45-11 p.m. ET.

The Phoenix Suns victory over the Milwaukee Bucks in Game 2 (July 8) propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.

Through two games, the 2021 NBA Finals is averaging 8,970,000 viewers, up 26 percent from last year. The audience for this year’s NBA Finals Game 2 was up 10 percent from Game 1.

Additionally, the NBA Finals continues to set 20-year ratings records in the Phoenix and Milwaukee markets. The Game 2 broadcast drew a 24.9 rating in the Phoenix market, the best since 2000, and a 24.8 rating in the Milwaukee market, the best since 2001.

ABC’s coverage of the NBA Finals continues with Game 4 on Wednesday, July 14, at 9 p.m.


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