NBA breaks attendance record for third straight season

NEW YORK — The NBA set the all-time regular-season attendance record for a third consecutive season with 21,997,412 fans attending games during the 2016-17 regular season. The new record eclipses last year’s total of 21,972,129.

Additionally, the NBA established a new regular-season attendance record for average attendance (17,884), eclipsing the previous high set last year. This year also marked the 13th straight season that league attendance has been at least 90 percent or more of arena capacity (94 percent).

The 2016-17 regular season tied last year’s sellout record (723), marking the third consecutive year the league had 700 or more games sold out.

Highest Total NBA Regular-Season Attendances All-Time

2016-17 … 21,997,412

2015-16 … 21,972,129

2014-15 … 21,926,548

2006-07 … 21,841,480

2005-06 … 21,595,804

Highest Average NBA Regular-Season Attendances All-Time

2016-17 … 17,884

2015-16 … 17,864

2014-15 … 17,826

2006-07 … 17,757

2005-06 … 17,558

Along with record-setting attendance, the NBA set all-time marks for social media and retail. The league established new records across social media this season for impressions (42.6 billion, +40%) and video views (8.2 billion, +96%). Since the end of the 2015-16 regular season, 282 million new fans have joined the NBA’s social media community – a 27 percent increase. Overall, the league has more than 1.3 billion likes and followers combined across all league, team, and player social platforms worldwide.

In addition, NBAStore.com posted record-breaking sales during the 2016-17 regular season, up 15 percent.

The 2017 NBA playoffs tip off Saturday, April 15, with 16 teams competing for a trip to The Finals and the chance to win The Larry O’Brien Trophy.