PARIS, June 25, 2007 – Tickets have sold out for the game between the Boston Celtics and Minnesota Timberwolves as part of NBA Europe Live presented by EA SPORTS™ it was announced today by the NBA and Euroleague Basketball. The game to be played on Oct.10 at The O2 marks the first time an NBA team has played in the UK since 1995.

"Selling out the game so rapidly is a great testament to the ever growing popularity of basketball in the UK,” said Sophie Goldschmidt, Vice President, Marketing Partnerships and Business Development, NBA Europe. “We are pleased to see such a strong demand for tickets for the first NBA match up held in the UK’s state-of-the-art, NBA-style arena, The O2.”

“We’re thrilled with the strong response from the public for the NBA's return to the UK” said Philip Beard, Chief Executive of The O2. “The popularity of US sports has never been stronger in the UK, and this sell out is another illustration of that. The demand proves The O2 is becoming a top destination for sports as well as being London’s number one music venue.”

It will be the first trip to the UK for both the Boston Celtics and Minnesota Timberwolves. The Celtics, led by five-time NBA All-Star Paul Pierce and 2007 NBA Slam Dunk Champion Gerald Green, are one of the founding teams of the NBA having won a record 16 NBA Championships. As part of the NBA Europe Live Tour, the Celtics will also travel to Rome, Italy for training camp before facing off against the Toronto Raptors on Oct. 6.

The Timberwolves behind the spectacular play of 2004 NBA Most Valuable Player Kevin Garnett are sure to bring intensity and excitement to the game in the UK’s capital, the Timberwolves will conduct training camp in Istanbul, Turkey and play a game against local team Efes Pilsen on Oct. 6 before making the trip to London.

2007 NBA Europe Live presented by EA SPORTS™ will visit the Italian cities of Rome and Treviso; Spanish cities Madrid and Malaga; as well as the Turkish city of Istanbul this autumn. After the 2007 NBA Europe Live Tour, NBA teams will have played 41 games in 15 cities throughout Europe over the past two decades. The inaugural NBA Europe Live visited seven cities in five countries and drew more than 36 million viewers, 115,000 spectators, and 18 marketing partners in October 2006.

NBA Europe Live presented by EA SPORTS™ currently has the following official marketing partners; EA SPORTS, adidas, the Las Vegas Convention and Visitor's Authority (LVCVA), Champion, Powerade and GameStop and one official supplier, Spalding.

About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2006-07 season, the NBA will distribute 45,000 hours of programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 83 international players on NBA rosters.

As fans witness tremendous performances on the court, some of the NBA’s most significant efforts occur off the court. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About Euroleague Basketball
Euroleague Basketball S.L. was founded in 2000 under a private organizational model considered to be a breakthrough for European professional team sports. The competition features 24 clubs from 12 or more countries per season and crowns its champion each spring at the Euroleague Final Four, now a signature event on the world sports stage. The 2007 Euroleague Final Four generated record crowds at the OAKA arena in Athens, Greece. Euroleague Basketball has experienced spectacular growth in seven seasons to thanks annual attendance and television coverage records. Compared to the inaugural 2000-01 season, attendance has increased 250%. Euroleague Basketball's television presence expanded to 163 countries on five continents, including for the first time retransmission of the Final Four in China. Euroleague Basketball is the reference in European basketball.