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LeBron James rookie card sold for $1.8 million at auction

LeBron James set another record Saturday night when his 2003-04 Upper Deck rookie card sold for $1.845 million at Goldin Auctions.

It’s the most expensive basketball card ever purchased and the priciest trading card of any kind in the modern era (since 1980).

According to Darren Rovell of Action Network, the winning bidder was Leore Avidar, the CEO and co-founder of, a San Francisco-based company which automates direct mail for businesses.

Only 23 versions of the Patch Autograph Parallel collection for James were ever produced. The rare card received a 9.5 mint gem grading from Beckett grading service.

Numbered 14 of 23, the card attracted 34 bids over the course of the 26-day auction.