Catherine Carlson is the Executive Vice President of Global Partnerships at BSE Global. In her role, she leads partnership sales, development, and activation across all company properties. Catherine is a sports industry veteran, having spent 28 years in the sports and entertainment industry including the past 14 years in professional sport

Prior to joining BSE Global, Catherine held the role of Senior Vice President, Revenue and Strategy for the Philadelphia Eagles. She was responsible for driving revenue for the team primarily through new sponsorship, media, and premium seating opportunities. During her three seasons at the Eagles, she led the team to develop significant new revenue from emerging categories such as legalized sports betting, e-sports and blockchain/crypto. She also led the team to sell out premium inventory for 2021-2022 season and launch a new multi-million-dollar membership club, the FoxBet Lounge.

Carlson joined the Eagles after working 11 seasons for the Orlando Magic. As Senior Vice President of Corporate Partnerships and Premium Activation, she was a key member of the senior leadership team and was responsible for driving strategy and revenue for the Magic, affiliated properties, and events, while also leading efforts to grow the Magic’s corporate sponsor base. She led the negotiations with the Walt Disney Company to become the team’s first jersey patch sponsor. In addition to overseeing corporate partnerships, Carlson also led the premium activation team that was responsible for retention sales and creating world-class experiences for premium clients at Amway Center.

Prior to joining the Magic, Carlson worked at Walt Disney Parks and Resorts for 11 years where she held various roles within the Alliance Development group, overseeing the sports sponsorship team for Disney’s Wide World of Sports. She also spent five years of her tenure developing corporate partners for the Disney theme parks where she was able to significantly grow the sponsor revenue for signature events, such as the Epcot International Food and Wine Festival.

Carlson earned a Bachelor of Business degree in sports management from Deakin University in Melbourne, Australia. After graduating from Deakin, Carlson worked for various Australian sports organizations including the Australian Hockey Association, Victorian Rugby League, and the Australian Institute of Sport. In 1997, she moved to the United States to complete a Master of Science degree in sports management at the University of Massachusetts.