Andrew Karson is the Executive Vice President of Marketing for BSE Global. In this role, he oversees functions inclusive of Brand Marketing, Integrated Marketing, Content, Creative, Game Presentation, and Brand & Partner Solutions for BSE Global properties including Barclays Center, the Brooklyn Nets, the Long Island Nets of the NBA G League, and NetsGC of the NBA 2K League

Karson joined BSE Global in 2021, with a focus on growing brand affinity and fan engagement across the BSE portfolio of brands. He leads the development of brand activations, seasonal campaigns, team uniform launches and in-game programming for the Brooklyn Nets. His department also leads strategy, development and production of all content that is distributed across BSE Global social channels and digital platforms. He is responsible for supporting revenue generating departments including Ticketing & Global Partnerships, while also collaborating on key programming like Nets Unite and Nets Academy with the Diversity, Equity & Inclusion and Community Relations teams.

Prior to BSE, Karson spent more than 13 years at The Madison Square Garden Company, holding multiple leadership positions and worked across the portfolio of properties including the New York Knicks, New York Rangers, Madison Square Garden, Radio City Music Hall, and MSG Networks, among others. Some highlights of his tenure included working extensively across the transformation of Madison Square Garden, launching and leading MSG’s Marquee Partnership with JPMorgan Chase and Signature Partnership with Anheuser-Busch. Karson was also responsible for developing various brand, community and sales activations for the Knicks, Rangers and Christmas Spectacular.

Before joining MSG, he worked at Discovery Communications in Advertising Sales, supporting sales efforts, and managing agency relationships across their family of networks including Discovery, Travel Channel, TLC and Animal Planet. He is a graduate of the University of Michigan, where he earned a Bachelor’s degree in Sports Management and holds a Master’s degree from New York University in Sports Business.

A native of Lynbrook, New York, Karson currently resides in New York City with his wife Meredith and their two children.