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Benefit is part of Cavs’ commitment for new membership program experience.
During the most recent 2012-13 NBA season, the Cleveland Cavaliers launched a new, year-round, season ticket-based membership program, known as Wine & Gold United, promising its members unprecedented and unique access and representation that is exclusive to their special relationship with the organization. The team will continue to deliver on that commitment with the name of each Wine & Gold United member being represented on the Cavaliers court, starting with the 2013-14 season.
Each account holder’s name will be displayed on a gold-lettered decal fitted within the Cavs “All For One. One For All.” mantra spelled out at the center court sideline hardwood opposite the team benches. Throughout the season, each member will have the opportunity to visit the special area and see their name up-close. The Cavaliers will also feature an exact duplicate of the on-court hardwood at the Wine & Gold United membership headquarters located on the main concourse at Quicken Loans Arena.
“Our Wine & Gold United members’ year-round relationship and support of our organization represents the core of what ‘All For One. One For All.’ is about. This unique opportunity allows us to enhance the deep connection we share with them,” said Brad Sims, Cavs CRO and Senior Vice President. “Having our members represented on the court the team is playing on seemed like a great fit and something that makes a bold statement about how we feel about our members and how they feel about the team.”
Wine & Gold United membership is available NOW! With Wine & Gold United membership, fans can lock in the best all-encompassing experience, with unprecedented members-only access, a voice in the organization, year-round member engagement and enhanced membership privileges and perks. Please visit united.cavs.com or call 1-800-820-2287 for more information.