Tomorrow night’s game between the Golden State Warriors and Sacramento Kings will be simulcast via Facebook Live to fans in India, marking the first time a regular-season game will be streamed via Facebook Live, the NBA announced today.
Sunday’s game, which tips off at 6 p.m. PST at Golden 1 Center in Sacramento, will be available to fans in India across the Facebook pages of the NBA, the Warriors and the Kings. The Facebook stream will feature the league’s newly released “NBA Mobile View” feed, delivering a closer shot of the action optimized for viewing on the smaller screens of tablets and phones. The Warriors have nearly 9.9 million followers on Facebook, including a large number from India.
“We are excited to once again take part in an innovative league initiative that will provide a unique experience for our fans in India,” said Warriors President & COO Rick Welts. “We are always looking for ways to utilize technology for opportunities to connect with our diverse group of fans throughout the world and are thrilled to engage with our followers in India tomorrow night.”
The Warriors have been at the forefront of many NBA initiatives in recent seasons, becoming the first NBA team to wear short-sleeved jerseys (2010-11 season) and the first organization to create a team-specific account on Weibo (2013), a Chinese-based social media platform.
Tomorrow night’s game is the Kings’ annual Bollywood Night, a celebration of traditional Indian culture, cinema and music. The Warriors hosted the first-ever Bollywood Night in 2011, celebrating Indian culture with special musical acts, food options and giveaway items. The Warriors have hosted multiple Bollywood Nights in recent seasons.