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'The Town' Jersey Reaches Franchise Record in Sales

Stephen Curry The Town Jersey Tops League-Wide Black Friday/Cyber Monday Sales List

The 2017 NBA Champion Golden State Warriors have witnessed a record sales of “The Town” merchandise since the line first launched in early November of this year. Since the launch, The Town apparel has accounted for 34% of all sales at warriors.com and 31% at Warriors Team Store locations. Based on league-wide sales, Cyber Monday was the largest in NBA store history with sales up 43% to last year with the Warriors as the top-selling team and Warriors guard Stephen Curry’s Statement Edition The Town Swingman jersey as the top-selling item. Kevin Durant’s Statement Edition The Town Swingman jersey was the 4th best-selling item.


Over the Black Friday/Cyber Monday weekend, the Warriors saw a 179% year-over-year increase in merchandise sales with The Town gear responsible for 36% of the sales on warriors.com and 32% at Warriors Team Store locations. On Saturday, November 25, the first day the jerseys were available online, The Town merchandise represented 67% of all online sales.

Fans can shop for the largest selection of Warriors apparel at warriors.com and Warriors Team Stores. The Warriors Team Store locations (Westfield Mall in San Francisco, Broadway Plaza in Walnut Creek, Valley Fair in Santa Clara and Oracle Arena) and warriors.com are also the only locations that fans can get the jerseys that the players wear with the Rakuten Badge on the chest.

Over the Thanksgiving Holiday, the Warriors Community Foundation, in partnership with Nike and Good Tidings Foundation, unveiled a newly refurbished The Town basketball court at the Youth UpRising center in East Oakland. The Warriors also debuted their alternate The Town center court logo at Oracle Arena that evening for their home game against the New Orleans Pelicans.

Fans interested in purchasing single-game tickets for any 2017-18 Warriors game can be purchased at warriors.com, or by calling 1-888-GSW-HOOP. In the event that a Warriors game is sold out, tickets may still be purchased through the Warriors official resale marketplace, where season ticket holders and other fans resell tickets that are 100% guaranteed by the Warriors organization. The Warriors ticket marketplace offers a safe and convenient way for fans to access all levels of tickets throughout the regular season and playoffs.

American Express is the preferred payment partner of the Golden State Warriors. Visit warriors.com/amex to see how American Express is All for Dub Nation. All Season Long.

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