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Friday December 31, 2010 12:06 PM

Passion For Fashion

Hakeem Olajuwon launches new DR34M clothing line

Jason Friedman
Rockets.com

HOUSTON - The first thing you notice is the passion.

It’s unmistakable, really. The gleam in his eyes. The excitement and reverence in his voice.

There are moments when his intonations are barely above a whisper, yet the power behind his words speaks volumes.

Hakeem Olajuwon is launching his new DR34M clothing line today and there’s no mistaking the fact this that is far more than some mere business venture for the Rockets legend – this is a labor of love.

He speaks of his passion for the fashion world precisely as an artist would, discussing the diligence, time and critical eye necessary for finding the right fabrics, then allowing the material to dictate the product that flows forth. And when he offers the opportunity to peruse some of the designs he’s personally created, he holds them in his hands as if they’re sacred works of art.

So this is where it starts. A Hall of Famer ready to storm the world of sartorial splendor with the same passion and zeal that helped him become one of the greatest basketball players of all time. And given his history, drive and single-minded dedication to success, you have to believe he’ll find a way to make this latest dream come true.

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Houston Rockets legend and NBA Hall of Famer Hakeem Olajuwon will unveil the debut of his new DR34M Collection clothing line prior to the team’s December 31st game against the Toronto Raptors. Olajuwon will be on hand to sign autographs for a select number of lucky fans and to talk about his latest entrepreneurial endeavor. The signing session is scheduled to take place from 4:45 PM – 5:15 PM near Toyota Center’s Bell Street Atrium entrance.

Considered one of the NBA’s most fashion conscious players during his 18-year career, Olajuwon serves as the primary designer of the clothing line which features everything from designer t-shirts and polos, to premium denim jeans and the upscale DR34M Sport Collection.

With future merchandising outlets planned for Houston, the entire clothing line will initially be available at the DR34M interactive website (www.DR34M.com). Select merchandise will also be available at the Toyota Center Rockets Shop.

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