BOSTON (October 29, 2009) - Boston Celtics guard Eddie House and his son, Jaelen, will be featured in the short-form series from the Cartoon Network My Dad's a Pro. The series is the first initiative in a multifaceted partnership between Cartoon Network and the NBA, in which the two entities are developing long- and short-form basketball-themed content across a wide variety of platforms, including online, mobile, VOD and on-air. The partnership coincides with the longstanding relationship Turner Sports maintains with the NBA to create relevant and compelling content for viewers.
My Dad's A Pro premieres Wednesday, November 4 at 7:55 p.m. ET/PT. Each of the 10 four-minute episodes features a day in the life of Jaelen House, 9-year-old son to 2008 NBA Champion Boston Celtics guard Eddie House. Each week, viewers get a glimpse of what Jaelen's not-so-everyday life is like as the son of one of the key players on one of the most storied NBA franchises. Whether he's courtside at a crucial playoff game or at home celebrating his dad's record-breaking game, Jaelen provides a never-before seen point-of-view.
Leading up to the series premiere, Cartoon Network will launch a new dedicated basketball section of the newly redesigned CartoonNetwork.com. To coincide with the NBA regular season tip-off, the site will go live today and feature the original two-on-two basketball game, "NBA Basketball Showdown," in addition to My Dad's A Pro episodes and weekly NBA highlights videos, NBA player profiles, best shot reels, fan polls, forum feeds and a live ticker featuring scores from games throughout the NBA.
House and his wife Charlsie have three sons: Jaelen and twins, Kaden and Kalek. Jaelen, House's biggest and most enthusiastic fan, can be seen sitting courtside at most Celtics home games cheering his dad on.