NEW YORK – Game 7 of the Golden State Warriors vs. Sacramento Kings series on ABC on Sunday, April 30 averaged 9.8 million viewers, making it the most-watched first round NBA playoff game in 24 years. The game, which peaked with 11.9 million viewers, is ABC’s largest audience for a non-NBA Finals postseason game ever.
Overall, the NBA delivered its most-watched first round in nine years with games across ABC, ESPN, TNT and NBA TV averaging 3.4 million viewers, up 15% vs. last year. TNT, ABC and ESPN were the most-watched networks in primetime among viewers under 50 on 13 of the 14 nights of first round coverage.
TNT delivered its most-watched first round in five years, averaging 3.5 million viewers (up 6% vs. last year). For Disney platforms (ABC and ESPN), it was the most-watched first round ever with an average of 4.5 million viewers, an 18% increase from last season.
The NBA App and @NBA social generated a record 2.6 billion video views during the first round, up 46% vs. 2022. The NBA App recorded its most active users ever in a single day on Sunday, April 30.