METAIRIE, La. (AP) — The New Orleans Pelicans are adding a sponsorship patch to their jersey.
The club says in an announcement made Wednesday that it has reached a jersey sponsorship deal with Louisiana food and seasoning company Zatarain’s, starting this season.
Breaking: @Zatarains logo to be featured on #Pelicans jerseys! #DoItBig #NOLA pic.twitter.com/heLWDXOsW4
— New Orleans Pelicans (@PelicansNBA) October 25, 2017
The club says as part of the deal, Zatarain’s will donate meals to the Second Harvest Food Bank charity for every Pelicans dunk this season.
Pelicans owner Tom Benson says he sees the deal as a chance to further expand the “international reach” of both the Pelicans and Zatarain’s brands.
The club did not announce financial terms of the deal.
The NBA this season began allowing teams to sell jersey sponsorships in the form of a small patch near the left shoulder. The league says 18 of 30 teams now have jersey patch deals.