Driven by the debut of the San Antonio Spurs’ Victor Wembanyama, the opening weekend of NBA 2K24 Summer League 2023 was the most-watched ever on ESPN networks with an average of 456,000 viewers.
Opening weekend, along with the announcement of the NBA In-Season Tournament and the first-ever NBA Con, also delivered record social and digital engagement with 300 million video views across @NBA social and the NBA App and the most unique visitors ever in the NBA App during the offseason (Friday and Sunday).
Driven by Victor Wembanyama’s debut (72M video views), In-Season Tournament announcement & NBA Con, opening weekend delivered record social & digital engagement
📱 NBA App’s most unique visitors during the offseason EVER (Fri. & Sun.)
📈300M video views on @NBA social & NBA App pic.twitter.com/67M3XTHyRv
— NBA Communications (@NBAPR) July 11, 2023
