MILWAUKEE (AP) — The price the Bucks paid to add Jrue Holiday to their roster and the amount they invested to keep him underscores how much Milwaukee believes the guard can help them end a half-century of NBA postseason frustration.
Holiday gets his chance to hold up his end of the deal this weekend when the Bucks begin a first-round series with the Miami Heat, who eliminated them in the Eastern Conference semifinals in 2020.
“I think for somebody who just wants an opportunity to win and do the best they can, to come to a team like this and try to make something happen, I’m ready for this,” Holiday said. “I’m excited to get going.”
Milwaukee posted the NBA’s best regular-season record in 2018-19 and 2019-20 but fell short in the playoffs both times. The Bucks responded by overhauling their roster and putting a new group around two-time reigning Kia MVP Giannis Antetokounmpo and two-time All-Star forward Khris Middleton.
No change was bigger than the addition of Holiday, who is playing for a legitimate title contender for the first time in his NBA career.
“It’s like a brotherhood,” Holiday said. “I want to be able to support my teammates and make them better just like they make me better.”
The Bucks gave up guards Eric Bledsoe and George Hill, first-round draft choice R.J. Hampton and two future first-round picks to acquire Holiday and Sam Merrill from the New Orleans Pelicans as part of a four-team trade. The Bucks also gave New Orleans the right to swap two future first-round picks.
Holiday, who turns 31 on June 12, signed a four-year contract extension last month that would be worth at least $134 million if he exercises his option for the final season.
The Bucks say he’s been even better than expected.
“As the season’s played out, certainly we appreciate what he brings to the game on both ends of the court,” Bucks coach Mike Budenholzer said. “Just the more great two-way players you have, the better your team is going to be.”
Holiday missed 10 games this season due to COVID-19 but averaged 17.7 points, 6.1 assists and 4.5 rebounds while ranking fifth in the NBA in steals (1.63). He shot 50.3% overall and 39.2% from 3-point range – both career highs – and stepped up his play after the All-Star break.
“I knew he was a good and complete player,” Middleton said, “but I didn’t know he was this good.”
Holiday’s presence helped the Bucks average 120.1 points per game and become the first team since the 1984-85 Denver Nuggets to finish a regular season averaging at least 120 points.
The Bucks believe they upgraded by having Holiday take over at point guard for Bledsoe, who performed well in the regular season but struggled in Milwaukee’s playoff losses.
Holiday is making just his fifth playoff appearance in 12 NBA seasons and never has advanced beyond the second round.
The Bucks expect much more that a second-round exit.
Milwaukee guard Pat Connaughton believes Holiday has a game ideally suited for the playoffs. Connaughton was playing for Portland in 2018 when his Trail Blazers were swept by Holiday’s Pelicans.
“His ability to control the game offensively, always be in control on offense in attack mode but then defensively to take away another team’s best player, that’s what playoff basketball is,” Connaughton said.
As he tries to help his new team win its first NBA title since 1971, Holiday already is making an impact in Milwaukee off the floor.
He donated part of his 2019-20 salary to form the Jrue and Lauren Holiday Social Impact Fund with his wife, who won two Olympic gold medals and a World Cup as a midfielder with the U.S. women’s national soccer team.
While Holiday prepares for the playoffs this week, his family’s foundation s opening a second round of funding to provide up to $1 million in grant money to fund Black-owned businesses and Black-led organizations in the Milwaukee, New Orleans, Indianapolis and Los Angeles areas.
“My family and I are here to support my community and be able to give back as much as possible,” Holiday said. “It is really exciting. It’s just that I also have to lock into something else right now.”
At the top of that list is helping Milwaukee end its NBA title drought.