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10 most-viewed players on NBA social, digital during 2023-24 season

LeBron James and Stephen Curry headline the players that received the most views on the NBA's social and digital media platforms.

LeBron James and Stephen Curry once again lead the list of NBA’s most-viewed players.

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The Los Angeles Lakers’ LeBron James (1.9B views), Golden State Warriors’ Stephen Curry (1.7B views) and Spurs’ Wembanyama (1.3B views) topped the list of the most-viewed players on NBA social and digital platforms during the regular season.

The Mavericks’ Luka Doncic (1.2B views) and Kyrie Irving (662M views) rounded out the top five. The Denver Nuggets’ Nikola Jokic more than doubled his video view count from last season (618M views), while the Minnesota Timberwolves’ Anthony Edwards (569M views) appears on the list for the first time.

Top 10 most-viewed players

  1. LeBron James (Los Angeles Lakers): 1.9B views
  2. Stephen Curry (Golden State Warriors): 1.7B views
  3. Victor Wembanyama (San Antonio Spurs): 1.3B views
  4. Luka Dončić (Dallas Mavericks): 1.2B views
  5. Kyrie Irving (Dallas Mavericks): 662M views
  6. Nikola Jokić (Denver Nuggets): 618M views
  7. Anthony Edwards (Minnesota Timberwolves): 569M views
  8. Giannis Antetokounmpo (Milwaukee Bucks): 558M views
  9. Jayson Tatum (Boston Celtics): 504M views
  10. Kevin Durant (Phoenix Suns): 476M views