The Los Angeles Lakers announce a multiyear sponsorship with poppi, the modern soda brand revolutionizing soda for the next generation. This collaboration marks the first professional sports sponsorship for poppi.
"We're so excited to be the official soda of the Lakers! To be involved with such an iconic team is a dream come true. We have a lot of surprises up our sleeves for our poppi community, and we can't wait to meet Lakers fans in person," says poppi Co-Founder Allison Ellsworth. "We're ready to celebrate this collaboration on and off the courts."
"Los Angeles and Lakers basketball offers the perfect backdrop for poppi's beloved soda," said Los Angeles Lakers Chief Operating Officer and President, Business Operations Tim Harris. "Innovating and delivering outstanding experiences is what we do at the Los Angeles Lakers. We always find new ways to authentically connect with fans and couldn't be more excited to bring poppi to Lakers nation."
Fans will see the collaboration come to life through activations both on and off the court, including virtual signage during select broadcasts, integration into theme nights at Lakers' home games and co-branded social features. Additionally, as part of the sponsorship, poppi will be available at the UCLA Health Training Center.