H-E-B and Spurs Sports & Entertainment Renew Commitment with Five-Year Corporate and Community Partnership
June 27, 2013
SAN ANTONIO – Continuing their long-time successful partnership, H-E-B and Spurs Sports and Entertainment (SS&E) announced they will sign on for another five years as corporate and community partners. Under the renewed partnership, H-E-B will be the presenting sponsor of Spurs games in the team’s upcoming season and offer more in-store events and promotions for H-E-B Partners, customers and Spurs fans. H-E-B and the Spurs are excited to announce the addition of Kawhi Leonard as the newest face to the line-up of the award-winning television commercial spots alongside teammates Tony Parker, Manu Ginobili and Tim Duncan.
“H-E-B and Spurs Sports and Entertainment share similar organizational values and passion for community,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “This partnership allows us to strengthen and expand our community presence while building upon the love of the Spurs by both our customers and Partners.”
As part of this five-year extended partnership, H-E-B will take ownership of the Spurs RV which is currently used for promotional activities. Fans will be excited to see an updated RV design that will enhance the customer experience and be more interactive for H-E-B customers and Spurs fans.
“H-E-B is one of the most iconic brands in Texas and we’ve had a great relationship with them that spans more than 20 years,” said Lawrence Payne, Spurs Sports & Entertainment Executive Vice President of Corporate Partnerships and Broadcasting. “This extension allows us to continue our prosperous business and community partnership and is an opportunity to build on our successful collaborations.”
H-E-B and SS&E have worked closely on several community initiatives including projects with St. PJ’s Children’s Home, school district programs, fundraising events like Tux ‘N Tennies and Silver & Black Give Back initiatives such as the Team up Challenge and youth sports programs. H-E-B advertising executive Cory Basso serves on the Silver & Black Give Back board of directors.
H-E-B will also be the presenting sponsor for the San Antonio Silver Stars season starting in 2014 and will a have presence with SS&E’s additional franchises, the San Antonio Rampage (AHL) and Austin Toros (NBA Development League).