HEAT to Host "20 Days of HEAT"

Fans Encouraged To Participate In a Series of Activities from October 12 – October 31

MIAMI, FL – The 2007-08 season marks the 20th Anniversary of the Miami HEAT and the franchise aims to celebrate the milestone not only throughout the season, but during the 20 days leading up to the Opening Night contest versus the arch rival Detroit Pistons on November 1. The “20 Days of HEAT” promotion will begin October 12 and the HEAT will host a different event each day to generate excitement and enthusiasm in South Florida. The “20 Days of HEAT” festivities will touch the community in a variety of ways including pre-season games, special Miami Hoops Gear retail sales, the re-launch of HEAT.com, the 20th Anniversary banner unveiling, a HEAT Halloween Candy Giveaway and the signature events, the “20 Hours of HEAT” Basketball Game and HEAT Hispanic Heritage Day in Hialeah.

A complete listing of all “20 Days of HEAT” events is listed below.

October 12

The Re-launch of HEAT.com
One of the most visited and popular websites in the NBA gets a facelift improving its functionality, organization and content.


HEAT @ Orlando Pre-Season Game – 7:00 p.m.
The HEAT takes on intrastate rival, the Orlando Magic. Tipoff is at 7:30 p.m. and the game can be heard on WIOD 610 AM radio.


October 13

HEAT Anthem Idol Auditions – 10:00 a.m. – 2:00 p.m.
Are you the next Idol? The HEAT is looking for singers and musicians across South Florida to wow a group of judges with their renditions of the National Anthem for a chance to perform at a HEAT home game. Auditions will be held at the AmericanAirlines Arena.


HEAT @ Charlotte Pre-Season Game - 7:00 p.m.
The HEAT takes on their Southeast division rival Bobcats during a pre-season game at Charlotte. Catch all the action on WIOD 610 AM radio.


Miami Hoops Gear Red Hot HEAT Sale – Regular Mall Hours
HEAT fans can stock up on retail bargains during the Miami Hoops Gear Red Hot HEAT Sale, available only at Miami Hoops Gear satellite stores located at Dolphin Mall and Sawgrass Mills Mall.


October 14

Miami Hoops Gear Red Hot HEAT Sale – Regular Mall Hours
HEAT fans can stock up on retail bargains during the Miami Hoops Gear Red Hot HEAT Sale, available only at Miami Hoops Gear satellite stores located at Dolphin Mall and Sawgrass Mills Mall.


October 15

HEAT on MySpace.com
The team will launch its official MySpace page, myspace.com/MiamiHEAT_NBA with behind-the-scenes photos, unique content and insider stories.


October 16

HEAT Player Introduction Video Shoot – 12:00 p.m.
An exclusive group of longtime season ticket holders get a backstage pass for an up close and personal look at the making of the 2007-08 player introduction video, which will be filmed at the AmericanAirlines Arena. Media welcome from 1:00 p.m. to 2:00 p.m.


October 17

HEAT Dancer Poster Shoot


October 18

Street HEAT 2007-08 Fan Recognition Program Launch
Throughout the season, South Florida HEAT fans donning HEAT jerseys, hats, car magnets and license plates will be targeted by front office staff—for special prizes and giveaways.


October 19

New Orleans vs. HEAT @ Biloxi, MS Pre-Season Game - 8:30 p.m.
The HEAT travels across the Gulf Coast to host a pre-season home game against the New Orleans Hornets in Biloxi, MS. Catch all the action on WIOD 610 AM radio.


October 20

HEAT @ Memphis Pre-Season Game - 8:00 p.m.
The HEAT takes on Pau Gasol and the Grizzlies during a pre-season game at Memphis. Catch all the action on WIOD 610 AM radio.


Miami Hoops Gear Red Hot HEAT Sale – Regular Mall Hours
HEAT fans can stock up on retail bargains during the Miami Hoops Gear Red Hot HEAT Sale, available only at Miami Hoops Gear satellite stores located at Dolphin Mall and Sawgrass Mills Mall.


October 21

Miami Hoops Gear Red Hot HEAT Sale – Regular Mall Hours
HEAT fans can stock up on retail bargains during the Miami Hoops Gear Red Hot HEAT Sale, available only at Miami Hoops Gear satellite stores located at Dolphin Mall and Sawgrass Mills Mall.


October 22

HEAT Entertainment Team Lunchtime Invasion – 12:00 p.m. – 2:00 p.m.
The HEAT Experience will take to the streets of Downtown Miami to dispense HEAT goodies to the lunchtime crowd.


October 23

San Antonio @ HEAT – Pre-Season Game – 7:30 p.m.
Tim Duncan leads the 2007 NBA Champion San Antonio Spurs as they take on the Miami HEAT. Catch all the action on WIOD 610 AM radio and in Spanish on WQBA 1140 AM radio.


Longtime HEAT Season Ticket Holder “Class Photo” - Post-Game
Longtime Season Ticket Holders pay homage to the HEAT legacy by gathering on the hardwood for a commemorative “class photo.”


October 24

20 Hours of HEAT Basketball Game
The Miami HEAT is giving basketball fans the chance of a lifetime: to play a basketball game on the HEAT court at AmericanAirlines Arena! The HEAT will stage the “20 Hours of HEAT” Basketball Game. The “game” will begin on Wednesday, October 24 at 6:00 a.m. and continue for 20 consecutive hours, ending at 2:00 a.m. on Thursday, October 25. Media coverage and participation welcome.


October 25

HEAT Team Poster Shoot
Select HEAT fans and lucky season ticket holders are granted VIP access to the 2007-08 HEAT Team poster photo shoot. HEAT Superfan Arthur Joseph, the Deal or No Deal winner, will also be on hand for the event.


October 26

HEAT Car Window Decal Event - 7:00 a.m. – 10:00 a.m.
HEAT Fans can show some love for their favorite team by stopping by the Arena and having a FREE 20th Anniversary window decal placed on their cars (while supplies last). The first 50 fans will also receive a HEAT Fan Car Kit.


HEAT Dancers Unveiling Event @ Cameo Nightclub – 11:00 p.m.
Get a first look at the red hot 2007-08 HEAT Dancers as they shake and shimmy on South Beach at the Cameo Nightclub located at 1445 Washington Avenue.


October 27

HEAT Hispanic Heritage Day in Hialeah – 1:00 p.m. – 3:00 p.m.
The HEAT honors Hispanic Heritage Month with a day of activities and fun at Bucky Dent Park, 2250 West 60th Street in Hialeah. Members of the 2007-08 HEAT team along with the HEAT Dancers, Xtreme Team and mascot Burnie will be in attendance at this event, which is free and open to the public.


October 28

HEAT License Plate Promotion
Owners of South Florida hot rods sporting a HEAT license plate are invited to submit photos of themselves alongside their wheels in exchange for a free HEAT Fan Car Kit. The photos will be posted on HEAT.com.


October 29

HEAT 20th Anniversary Online Player Balloting
One hundred and fifty four basketball players have contributed to the team’s 20 year heritage. Fans are invited to visit HEAT.com and vote for their HEAT dream team.


October 30

HEAT 20th Anniversary Banner Unveiling – 12:30 p.m.
Twenty years of HEAT history will be celebrated when current and former players gather in front of the AmericanAirlines Arena to unveil the 20th Anniversary banner.


October 31

HEAT Halloween Candy Giveaway @ AAA – 12:00 p.m. – 2:00 p.m.
HEAT fans cruising by the AmericanAirlines Arena between the hours of 12:00 p.m. and 2:00 p.m. will be greeted with treats during a lunchtime candy giveaway hosted by the HEAT Dancers, Burnie the mascot, the Xtreme Team and HEAT front office staff. Happy Halloween!