MIAMI – The Miami HEAT announced today that it earned The Webby Award for Sports Apps. The HEAT app earned the award based on content, structure, navigation, visual design, functionality and interactivity. Working with tech-based company SapientRazorfish, the HEAT app garnered the award over the likes of the NFL, ESPN and the World Surf League.
The HEAT app uses real-time customization based on interests, location and time to determine what each fan cares about most. Among its many convenient features is a mobile wallet as well as mobile ticket management. Through mobile wallet,fans can conduct seamless transactions and purchases as they enter and movethroughout AmericanAirlines Arena. Through mobile ticketing, a HEAT fan’s mobile phone provides entry into the Arena as well as the ability to purchase, re-sell or transfer game tickets. Beginning in the 2017-18 season, fans attending Miami HEAT games at the Arena will do so through mobile onlyentry.
“As leaders in digital innovation, we’re honored to get this recognition,” said HEAT Vice President of Mobile Strategy and Innovation, Matthew Jafarian. “We’re constantly trying to take our fan experience to a higher level and will continue to explore ways to do that through technology.”
Established in 1996, The Webbys is presented by the 2,000 member judging body of the International Academy of Digital Arts and Sciences.