April 17, 2013 – The Chicago Bulls today announced the official launch of “See Red,” the team’s 2013 playoff campaign. Every Bulls fan can participate and show their support for the team by wearing red on all home playoff game days.
The Bulls website and all social media platforms including @chicagobulls and Facebook.com/chicagobulls will incorporate the “See Red” theme, and fans will be able to participate in the campaign by tagging supporting tweets and Instagram photos with #SeeRed and sharing photos of themselves wearing red during the playoffs.
The Bulls retail truck will make stops throughout the Chicago area during the “See Red” campaign. Fans can buy “See Red” gear at the retail truck to show their support and meet Bulls’ Ambassadors. Locations and special offers will be announced through the team’s Twitter account @chicagobulls. The first stop will happen today, Wednesday, April 17, outside the Billy Goat Tavern (1535 W. Madison St., Chicago) from 5 – 6 p.m. Bulls Ambassador Bob Love will be on hand to sign autographs and pose for photos. Fans can also purchase “See Red” gear at Shop.Bulls.com.
During the team’s playoff run, the scoreboards and digital signage throughout the United Center will feature “See Red” graphics and messaging. A number of Bulls players and personalities have taped messages encouraging fans to “See Red” - Derrick Rose, Joakim Noah, Luol Deng, Carlos Boozer, Taj Gibson, Kirk Hinrich, Rip Hamilton, Nate Robinson, Daequan Cook, Bill Wennington, Chuck Swirsky and the Luvabulls – and these videos will play on the United Center scoreboard during games and will be available on Bulls.com.
Tickets for the 2013 NBA Playoffs, Rounds 1 and 2, are on sale now at Bulls.com, NBATickets.com, the United Center and 1-800-4NBA-TIX.
All playoff game dates, times and opponents will be released by the NBA through the media after the regular season has ended.