Team President & COO Michael Reinsdorf talks with Bulls.com and BullsTV about the undermanned Bulls making the most of the 2012-13 season, standing behind Luol Deng and Derrick Rose, and why he believes the team is in good hands with John Paxson and Gar Forman in charge of player personnel.
"I’ve always said fun seasons don’t have to end with a title, and this was one," writes Sam Smith in his weekly Ask Sam mailbag. "Only one wins. But not many can walk away saying it was a productive season. The Bulls certainly can." >> Open the mailbag
Sam Smith: Good health isn’t promised to anyone. But with Rose’s return, the maturation of Deng and Noah and how competitive the Bulls were against all the top teams in the Eastern Conference in the regular season and playoffs, it would seem likely without much, or any, change the team will be in position to compete for the conference championship next season.
Benny the Bull topped the 2013 list of “America’s Most Popular Sports Mascots” according to the annual survey of fans conducted by The Marketing Arm’s Davie Brown Index. The results are based on research measuring fans’ views of sports mascots according to the following criteria: awareness, likability, attention-getting, photo-friendliness, interaction, and fun.
Bulls center Joakim Noah was named to the 2012-13 NBA All-Defensive First Team, the NBA announced Monday. Noah is the first Bulls player since Michael Jordan and Scottie Pippen in 1997-98 to earn NBA All-Defensive First Team honors.