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NEW ORLEANS – Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the NBA, NBA Players and college basketball, announced today an exclusive multi-year partnership with the NBA’s New Orleans Pelicans that will feature real-time trading cards of the team’s biggest performances as well as in-arena activations and giveaways. In addition, Panini will be part of an integrated “Rookie Spotlight” content series that profiles the Pelicans top rookies and their journey through their rookie season in New Orleans - including Zion Williamson, Jaxson Hayes, Josh Gray, Nickeil Alexander-Walker, Zylan Cheatham and Nicolò Melli.

The exclusive partnership was announced today and the first Panini Instant card honors last night’s NBA debut of rookie sensation Zion Williamson, whom Panini America signed to an exclusive autograph trading card agreement last summer.

The Williamson card will be available to order until Monday at paniniamerica.net and is the first of many special Pelicans cards that will be available through the Panini Instant platform during the 2019-20 NBA season, celebrating key Pelicans performances. The Pelicans also will be featured in all of Panini America’s exclusively licensed NBA trading card products and in the company’s NBA Dunk Digital Trading Card App – where fans can collect and interact with digital trading cards in various in app events.

“The New Orleans Pelicans are one of the most exciting young teams in the league and we’re proud to be able to partner with them in such a meaningful way,” said Jason Howarth, Panini America Vice President of Marketing. “The team has dynamic playmakers up and down the roster and nothing intrigues fans and collectors quite like superstar potential and a team that’s on the rise. Both of those perfectly summarize the Pelicans and will be another way for us to engage with fans with our trading cards.”
“We are always looking for innovative ways to enhance the overall experience for our fans,” said New Orleans Pelicans Senior Vice President of Sales Michael Stanfield. “We strive to be at the forefront of innovation and we are excited to be teaming up with the world’s largest sports and entertainment collectibles company that will help create a product that can appeal to a worldwide audience.”

ABOUT PANINI
The Panini Group, established more than 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, MLBPA, College, FIFA, MLBPA, Disney, Epic Games and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

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Panini America and Pelicans sign multi-year agreement and team up to celebrate team's top stars and performances with real-time trading cards

NEW ORLEANS – The New Orleans Pelicans announced today the design for the first ever Pelicans co-branded debit card. The new co-branded debit card, available today, features popular Pelicans imagery and logos. Fans can choose from four debit card designs, with previews of card designs at www.BeOnPath.org/pelsperks.

Formerly ASI Federal Credit Union, OnPath FCU underwent rebranding to better convey the organization’s goal to financially empower the community and provide (as the tagline mentions): Banking with direction. The redesign represents growth and the organization’s ability to better meet the needs of its membership and expanding footprint, while remaining inclusive of its mission, vision and the needs of a growing population.

OnPath FCU cardholders can receive a 10% discount at all Centerplate concessions located inside the Smoothie King Center during Pelicans home games and at the Pelicans team shop. In addition, cardholders will receive individual game ticket offers during the Pelicans regular season, pre-sale opportunities for concerts and behind-the-scenes access to events at the Smoothie King Center.

“2019 was a pivotal point in the history of our credit union”, stated Albert Richard, President and CEO of OnPath FCU. “We rebranded ourselves to better represent what our members and community needed from us and set our sights on bringing better experiences to our membership. As an extension of our mission to be financial advocates to our members and the community, we are proud of our continued partnership with the Pelicans and are excited to present this unique opportunity to fans across the greater New Orleans area.”

“Being able to offer our fans a tangible piece of this partnership, so that fans can feel connected to both the Pelicans and OnPath FCU was important to us,” said New Orleans Pelicans Senior Vice President of Sales Michael Stanfield. “This is an exciting opportunity for our fans to receive great benefits that will enhance their overall experience.”

Along with the co-branded debit card, the partnership provides exclusive naming rights to the OnPath FCU Club at the Smoothie King Center (formerly known as the North Club). A cornerstone of the partnership is “OnPath FCU Member Mondays”, where OnPath FCU members will have a chance to receive game tickets, early in-venue access, pre-game food & beverage in the On-Path Club and a behind-the-scenes look of the Smoothie King Center.

About OnPath Federal Credit Union
OnPath Federal Credit Union was chartered in 1961 by employees of Avondale Shipyard, Inc. as ASI Federal Credit Union. For 58 years we have served the community, bringing financial education, products and services to individuals and families across the Greater New Orleans area. Today, OnPath FCU holds more than $300M in assets, has more than 64,000 members, and offers 11 branch locations in four parishes. To learn more about OnPath Federal Credit Union visit BeOnPath.org.

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New Orleans Pelicans and OnPath Federal Credit Union to unveil new co-branded debit card

NEW ORLEANS – During the Pelicans match-up against the Milwaukee Bucks on Tuesday, March 12, the New Orleans Pelicans and Unblockable Inc., launched HotStreak, a real-time sports prediction game on iOS. The app allowed fans the opportunity to compete for prizes by predicting player specific in-game occurrences during each quarter, such as how many points, rebounds, assists, blocks or steals a player will get before a certain time period.

“It was very encouraging to see the reaction and high usage rate during the game from our fans,” said New Orleans Pelicans President Dennis Lauscha. “Over the course of the game, there were over 10,000 predictions made and we saw an increase in predictions as the game went on. We are looking forward to working with Unblockable Inc. in the near future as we constantly look for ways to enhance our in-game entertainment for our fans.”

During the course of the game, fans playing the game had the opportunity to be chosen to win prizes including signed memorabilia, apparel items, and one lucky user was chosen to shoot a $25,000 half-court shot. Pelicans + HotStreak offered fans first real-time sports prediction contest with an infinite stream of questions reflecting updated current state of the game.

"The Pelicans were an unbelievable launch partner and clearly understand the potential of this technology and the direction predictive gaming is going.  We look forward to working with them in the future.  To have such high engagement, retention and positive feedback throughout the whole game is a harbinger of great things to come." - Eben Smith, CEO - Unblockable, Inc.

Click here for more information on the New Orleans Pelicans and Unblockable Inc.

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New Orleans Pelicans and Unblockable Inc. launch Hotstreak

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Pelicans fans introduced to Hotstreak prediction app at recent game

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SANTA MONICA, Calif. – GumGum Sports, an artificial intelligence and computer vision technology company that captures the full media value of sports sponsorships across TV, streaming and social media, has entered a season-long relationship with the NFL’s New Orleans Saints (Saints) and the NBA’s New Orleans Pelicans (Pelicans) to help brands better understand the value of their sponsorships.

“GumGum Sports is powering a new level of media tracking for both the New Orleans Saints and Pelicans,” said Mike Stanfield, Senior Vice President of Sales, New Orleans Saints and Pelicans.  “By qualifying all the exposures our brand partners are enjoying, we’re better able to support their business objectives by helping them measure our dedicated, global fan base, wherever they may be.”

Understanding the reach of sports content is critically important considering social media has changed how sporting events are rebroadcasted and distributed.  After the traditional telecast has aired, fans across the globe share clips and images of the night’s most exciting moments with their networks of family, friends and like-minded peers. In the process, they propagate entirely new, and non-broadcast media catalogs that naturally include sponsors who happen to be on the field, in the locker room or elsewhere in the image. While those brands enjoy the organic exposure, traditional measurement tools simply can’t identify how far those assets have spread, and who they’ve reached.

The technology searches across television, streaming and social platforms such as Facebook, Instagram, Twitter and YouTube to identify traditional on-screen sponsorship assets including on-field signage, a logo on a jersey or partnered content.  The platform then qualifies those impressions against a proprietary Media Value Percentage (MVP) methodology, accounting for clarity, prominence and share of voice. That percentage is compared to what it would have cost to buy an equivalent amount of reach and/or engagement per the media type and ultimately, dollar valuations are assigned to a broadcast or sporting event.

Beyond the advanced search capacity and more accurate valuations, GumGum Sports offers truly efficient reporting as the market’s only comprehensive measurement solution.   By analyzing assets across the various media platforms, clients can avoid the trouble of managing channel-specific vendors and the choir of reconciling their distinct approaches. Instead, partners establish a simple and universal media valuation.

“Providing a full-valuation suite is changing the way stakeholders across the sports landscape measure and report on their sponsorships,” said Ryan Mosher, Executive Director, Sponsorship Solutions of GumGum Sports.  “Our comprehensive partnership with the Saints and Pelicans will help them find more sponsor exposure and heighten insights while discovering how to better serve the business objectives of their sponsors.”

In the 11 months since the division’s launch last year, GumGum Sports has partnered with teams in each of the big four sport leagues including NFL, NHL, MLB and NBA.  Major global rights holders across motorsports, soccer and martial arts, as well as major consumer brands and advertising agencies are utilizing their valuations.  GumGum Sports is a growing division of GumGum, an artificial intelligence company with particular expertise in computer vision. For an example of how GumGum Sports evaluates sporting events, visit: https://bit.ly/2znbNQk

 
About GumGum Sports
GumGum is an artificial intelligence company with particular expertise in computer vision. Its mission is to unlock the value of images and videos produced daily across the web, social media and broadcast television. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports. For more information please visit: https://www.gumgum.com/sports

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Pelicans and Saints partner with GumGum Sports to redefine sponsorship valuations

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NASSAU, Bahamas: The Islands of The Bahamas, which boasts of having the clearest waters in the world, is now the preferred destination partner of the New Orleans Pelicans, and fans will get a chance to win a free trip for two during Tuesday night’s game.

The Bahamas Ministry of Tourism will host its signature Bahamas Theme Night during the anticipated matchup between the New Orleans Pelicans and the Portland Trail Blazers at the Smoothie King Center on March 14. The first 8,000 fans attendance will receive a Pelicans t-shirt and sunglasses courtesy of Bahamas Ministry of Tourism and also one lucky fan will have a chance to shoot a half-court shot to win a trip to the Bahamas.

The event will see Bahamas Junkanoo Carnival dancers in brightly colored costumes take center court with New Orleans Pelicans dancers during a special half-time performance. Digital ads and videos depicting the beauty of The Bahamas will be shown to thousands of fans in the arena.

During the game, Pelicans fans can visit the Bahamas Tourism Table at the Concourse 121 Grill to take advantage of affordable travel packages, and enter to win a trip for two to the beautiful Hilton at Resorts World Bimini in The Bahamas.

There are great deals for Pelicans fans year round, including affordable vacation packages to The Islands of The Bahamas as low as $439 per person. These one-stop packages from New Orleans include airfare and hotel.

“We are so pleased that The Bahamas signed a multi-year partnership with this great NBA team. This increases our reach and positions The Bahamas as the premiere vacation destination throughout Louisiana, Georgia, Florida, Alabama, Mississippi, Arkansas and Texas. We welcome all Pelicans fans to our beautiful islands,” said Bahamas Minister of Tourism Obie Wilchcombe.

“We are excited to be hosting a Bahamas theme night at the Pelicans game against the Portland Trail Blazers,” said New Orleans Pelicans President Dennis Lauscha.  “This will provide our fans an opportunity to learn more about the beauty of The Bahamas and how easy and convenient it is for people to get to there and enjoy all of the amazing things there are to do.  It will be a fun and entertaining evening.”

About The Islands Of The Bahamas
The Islands Of The Bahamas have a place in the sun for everyone from Nassau and Paradise Island to Grand Bahama to The Abaco Islands, The Exuma Islands, Harbour Island, Long Island and others. Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining. The destination offers an easily accessible tropical getaway and provides convenience for travelers with preclearance through U.S. customs and immigration, and the Bahamian dollar is on par with the U.S. dollar. Do everything or do nothing, just remember It’s Better in The Bahamas. For more information on travel packages, activities and accommodations, call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.

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New Orleans Pelicans fans to get a taste of The Bahamas on March 14

NEW ORLEANS – Young Leadership Council (YLC) is thrilled to announce a new partnership with the New Orleans Pelicans as the 2015 title sponsor for the 16th annual YLC Wednesday at the Square concert series, which will run from March 11 to May 27 at Lafayette Square in the Central Business District.

“We are grateful for everything that Young Leadership Council does to make our community a better place,” said Tom Benson, Pelicans Owner and Chairman of the Board. “In addition to identifying, developing, and retaining young professionals in our region, they also are involved in numerous important charitable endeavors. On behalf of the Pelicans organization, we are happy for this opportunity to partner with Young Leadership Council for the concert series to showcase our city’s great musical and cultural traditions.”

For his own philanthropic efforts in the community, Mr. Benson was recognized by YLC as an honoree at the organization’s inaugural Role Model Awards Gala in 1987. The concert series sponsorship is the latest community investment made by the Pelicans to build a legacy in the Greater New Orleans community with vision, integrity, and passion. Under Mr. Benson’s leadership, the team has focused on enriching the communities in the Gulf South region through initiatives in education, health and wellness, and environmental responsibility.

“We could not be more excited to partner with Mr. Benson and the New Orleans Pelicans for Wednesday at the Square,” said T. Semmes Walmsley, 2015 YLC Board President. “With the Pelicans as our 2015 title sponsor, YLC can continue to keep the 12-week concert series free to the public and book the hottest local and regional musicians for the enjoyment of all attendees—locals and visitors alike.”

YLC Wednesday at the Square serves as the organization’s largest source of funding, with proceeds from food and beverage sales at the concerts directly benefiting the organization and its service projects which address community needs such as literacy, recycling, youth mentoring, and youth recreation.

“These concerts allow us to fulfill our mission of developing leadership through civic engagement and community service,” said Curry W. Smith, YLC Executive Director. “YLC gives back to the community every day through a variety of volunteer-led service projects, from sports-based youth development with RECreate and YLC Kicks to an annual campaign for literacy with One Book One New Orleans.”

In addition to producing a concert series attended by an average of 6,000 people each week, some of YLC’s historical achievements include raising $425,000 in 1989 to install and illuminate the bridge lights on the Crescent City Connection; launching the successful “Proud To Call It Home” civic pride campaign in 1994; and presenting two public art exhibits, “Festival of Fins” and “A Streetcar Named Inspire,” in 2000 and 2008, respectively. In 2014, YLC members logged more than 12,000 volunteer hours working on eight community service projects.

“Without our sponsors and the support of all those who attend the concert series, YLC volunteers would not be able to have as great an impact on the community as they do,” added Smith.

In addition to the New Orleans Pelicans serving as the title sponsor, YLC announced that other sponsors for the 2015 series will include Republic National Distributing Company, Abita Brewing Company, Dow, and the Downtown Development District. The series is also made possible with the generous support of Lafayette Square Conservancy and the Department of Parks & Parkways.

Single-concert and multiple-concert sponsorships for the 2015 series are still available. For more information on sponsorship opportunities, including private hospitality tents and a VIP elevated stage experience, contact Caitlin Rudin at caitlin@ylcnola.org.

For more information on YLC, please visit www.ylcnola.org. For more information on YLC Wednesday at the Square or to volunteer at one of the concerts, please visit www.wednesdayatthesquare.com or email feedback@wednesdayatthesquare.com. Engage with YLC Wednesday at the Square on Twitter at @WedattheSquare and @ylcnola.

Young Leadership Council is a nonprofit, nonpartisan, civic organization created to develop leadership through community projects. Through volunteer-created community projects, YLC recruits and retains young professionals to New Orleans, creating a positive impact on the quality of life in the region. The oldest, independent YPO (young professionals' organization) in the country, YLC has raised more than $25 million to support community projects in and around the New Orleans area since 1986.

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Pelicans to Sponsor Young Leadership Council's 2015 YLC Wednesday at the Square Concert Series

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