ATLANTA -- It’s official! The evolved interpretation of the iconic and classic team mark used from 1972-1995 as well as during this year’s record-setting season is the team’s primary logo once more. In addition to returning to the enhanced logo, the team’s primary logo will be encircled by the Atlanta Hawks Basketball Club wordmark (see above).
“Our fans have been so excited by the return of the iconic Pac-Man logo. This season, we set merchandising sales records for Hawks and Pac-Man gear so it was a natural move to make Pac-Man the primary logo for the Atlanta franchise. The addition of the Atlanta Hawks Basketball Club to the logo is just as meaningful as it speaks to our belief system that an inclusive and welcoming culture to all Atlantans is the only way to truly be a successful franchise,” CEO Steve Koonin said.
The mission of the Atlanta Hawks Basketball Club is to entertain and unite the city of Atlanta through basketball. In the spirit of unity, the Atlanta Hawks Basketball Club invites players, coaches, alumni, partners, employees, members and fans to join the club in support of our team and our city. This new Basketball Club designation reflects our commitment to improving the quality of our fan experience, building an emotional connection with our fans and maintaining an inclusive environment that welcomes all people.
The Hawks also unveiled a completely new secondary logo (see below) that pays tribute to the history of the city of Atlanta.
“Our new secondary logo represents the storied history of our proud city. Being True to Atlanta means embracing all parts of its history and we are proud that this logo illustrates that so wonderfully,” Koonin said.
The Hawks will unveil a full brand identity, including the most modern and cutting-edge uniforms in the NBA prior to the 2015 NBA Draft.