The Cavs are raising the bar on the fan experience for the 2014-15 season from great to AMAZING. The team has invested in Quince Imaging’s new ground-breaking projection image mapping technology, the same technology that wowed fans at Zydrunas Ilgauskas’ jersey retirement ceremony last March. Beginning at the Cavs October 30th season opener vs. the New York Knicks, the home court will transform into a canvas to display high-impact 3-D court projections of Cavs-inspired, adrenaline-pumping imagery.
Introducing this leading edge technology carries a very big “cool” factor with its techno-artistry that will bring a whole new dimension to the Cavs already award-winning game presentation that includes player introductions and select timeouts. Not only will fans see one of the most talented teams in the NBA compete on the court, they will be treated to the best game presentation in the NBA.
“We’ll continue to push the limits and brainstorm new creative, fun ways to use this technology to amplify an already incredible fan experience,” said Tracy Marek, Cavaliers CMO. “The opportunities for this innovative new technology are endless, and the variety is wide. What you see at the season opener is only the beginning. The best is yet to come.”
The installation of the technology consists of mounting eight HD projection systems that are strategically placed in four different quadrants above the arena bowl. Powerful media servers blend the different images coming from each system to create a giant three-dimensional “movie screen” on the court.
The Cavs are one of only three pro sports team organizations to have purchased this technology, the other two being the group that owns and operates the NBA Philadelphia 76ers and NHL New Jersey Devils, and the group that owns the Atlanta Hawks.
For a reminder of how cool this technology is, check out a video from halftime of Z’s retirement ceremony HERE.