The Cleveland Cavaliers will continue their on-going efforts to encourage fans across Northeast Ohio to practice a healthy lifestyle by taking part in the NBA’s annual NBA FIT Live Healthy Week. Beginning tomorrow, Wednesday, January 21st through next Thursday, January 29th, fans can participate in this league-wide campaign. The Cavs’ celebration of NBA FIT Live Healthy Week is a part of the team’s year-long “Fit as a Pro” initiative, presented by Medical Mutual and Giant Eagle and in association with Musselman’s Applesauce.
NBA FIT Live Healthy Week features all NBA and NBA D-League teams and players joining community members and partners to highlight the importance of living an active, healthy lifestyle through grassroots programs and events, broadcast and digital ads, retail activation, special adidas on-court apparel and in-arena and online programming.
The following home games will be highlighted as “Fit as a Pro Nights”: Friday, January 23rd (vs. Charlotte); Sunday, January 25th (vs. Oklahoma City); and Wednesday, January 28th (vs. Portland).
At each game, fans in attendance will enjoy many exhibits on the concourse, including games, music, Scream Team performances, mascot puppet shows and more. Several wellness and nutrition organizations will be on-hand for fans to interact with, while many in-game elements will also reflect FIT Week, including displaying healthy tips on Q-Tube. Wednesday and Friday’s games will also feature free throw shooting opportunities postgame for fans, thanks to Yonanas – 100% Fruit Soft Serve.
Players from both teams at each Fit as a Pro Night game will wear 100% organic cotton FIT Week shooting shirts, headbands and wristbands.
Cavs fans everywhere will also be able to benefit from NBA FIT Live Healthy Week though the team’s digital assets. Throughout the week, Cavs.com and the team’s social media outlets will post health and wellness information, tips and more.
ABOUT FIT AS A PRO:
Presented by Medical Mutual and Giant Eagle
In association with Musselman’s Applesauce
Fit as a Pro is year-round campaign designed to encourage physical fitness and well-balanced nutrition among elementary school students in Northeast Ohio. The program reaches thousands of students in Northeast Ohio through fitness challenges, nutrition education, and information on how to maintain an overall healthy lifestyle.
ABOUT NBA FIT:
NBA FIT is a year-round program led by the NBA, its teams and players and designed to inspire fans of all ages to “Be Active, Eat Healthy and Play Together.” The NBA FIT program celebrates the values of the game – hard work, leadership and teamwork – and features some of the best athletes in the world encouraging fans to lead healthy, active lives.