The Cleveland Cavaliers will host Colon Cancer Awareness Night on Friday, April 10th, during their game against the Boston Celtics. The team is partnering with Cleveland Clinic and Fight Colorectal Cancer to help promote education and early detection.
According to Fight Colorectal Cancer, 1 in 20 men and women will be diagnosed with colorectal cancer in their lifetime – with an estimated 137,000 people being diagnosed with the disease this year. While colorectal cancer is the second leading cancer-related cause of death annually – among both men and women – Fight Colorectal Cancer states that it is also one of the most treatable cancers with early detection.
Fans at Friday’s game will be able to learn about colon health, spread awareness and show their support of the cause through multiple channels:
- Visit the Cleveland Clinic and Fight Colorectal Cancer tables on the concourse, which will be extra visible as they will be lit in colon cancer awareness blue
- Get creative and use the colon cancer awareness blue poster board at the sign making stations on the concourse
- Make lots of noise during the game with the free “thunder sticks” provided by Fight Colorectal Cancer, which every fan will receive at their seat
- Purchase the special edition, limited quantity colon cancer awareness blue Cavs t-shirt in the Team Shop, the proceeds from which will be donated to Fight Colorectal Cancer
- Watch the in-game interview with Dr. Meagan Costedio, colorectal surgeon at Cleveland Clinic
- Keep an eye out for the colon cancer awareness facts and PSAs on Humongotron throughout the game, provided by Cleveland Clinic and Fight Colorectal Cancer
Fans watching from home can also take part in the night by visiting cavs.com on Friday, which will turn colon cancer awareness blue for the occasion. The Cavs will also post awareness information throughout the evening on the team’s social media platforms, which can be followed at @cavs on Twitter, Facebook and Instagram.
About Cleveland Clinic:
Cleveland Clinic is a nonprofit multispecialty academic medical center that integrates clinical and hospital care with research and education. Located in Cleveland, Ohio, it was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. Cleveland Clinic has pioneered many medical breakthroughs, including coronary artery bypass surgery and the first face transplant in the United States. U.S.News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. More than 3,000 full-time salaried physicians and researchers and 11,000 nurses represent 120 medical specialties and subspecialties. The Cleveland Clinic health system includes a main campus near downtown Cleveland, eight community hospitals, more than 75 Northern Ohio outpatient locations, including 16 full-service Family Health Centers, Cleveland Clinic Florida, the Lou Ruvo Center for Brain Health in Las Vegas, Cleveland Clinic Canada, and, scheduled to begin seeing patients in 2015, Cleveland Clinic Abu Dhabi. In 2013, there were 5.5 million outpatient visits throughout the Cleveland Clinic health system and 157,000 hospital admissions. Patients came for treatment from every state and from more than 130 countries. Visit us at www.clevelandclinic.org. Follow us at www.twitter.com/ClevelandClinic.
Editor’s Note: Cleveland Clinic News Service is available to provide broadcast-quality interviews and B-roll upon request.
About Fight Colorectal Cancer:
Fight Colorectal Cancer is a leading colorectal cancer nonprofit in Washington, D.C. Through patient education, advocacy and research funding, the group spreads awareness and demands a cure for the second-leading killer in the United States. As the leading advocacy group, the organization serves as a resource for colorectal cancer patients, grassroots advocates, policy makers, medical professionals and health care providers. Learn more at https://www.FightColorectalCancer.org.