CLEVELAND, OH - December 3, 2009 - Cleveland Clinic and the Cleveland Cavaliers Better Halves are encouraging fans to WEAR PINK to the Cavs vs. Chicago Bulls game this Friday, December 4th at 8:00 p.m. in support of “Box Out Breast Cancer,” a campaign to raise awareness for breast cancer screenings and keep prevention top-of-mind year-round.
In addition to fans showing their “pink support” in the stands – on the court, Cavs players will wear pink and white shoes and arm sleeves. The coaches and Cavs broadcasters will also be dressed in pink shirts or ties.
At half time, on behalf of the Better Halves (the wives and girlfriends of Cavaliers players, coaches and personnel), Carolyn Brown, wife of Cavaliers Head Coach Mike Brown, will be joined on the court by 75 supporters made up of survivors and their families, Cleveland Clinic patients and those who have lost loved ones to breast cancer. They will gather for a special ceremony to call for breast cancer awareness and to celebrate survivorship that will include forming into a human ribbon on the Cavaliers court.
Special edition pink Cavs T-shirts will be available for $10 Friday night in the Team Shop at The Q, with all proceeds going to The Breast Imaging Program at Cleveland Clinic. Additionally, pink and white player autographed basketballs will be available at the in-arena auction – including one by LeBron James!
Throughout this special game, the Cavs will color Cleveland with awareness spreading the Box-Out Breast Cancer message of early detection year-round, not just during October, which is designated as Breast Cancer Awareness Month. Cavs fans are encouraged to visit clevelandclinic.org/boxout and create a Box-Out Breast Cancer team of the most important women in their lives. Those team members will receive an annual email reminder to get a mammogram. In addition, each person is invited to create their own team to continue spreading this important message.
