At the NBA All-Star break, the Milwaukee Bucks on FOX Sports Wisconsin are averaging a 2.26 household rating (per Nielsen). Ratings are trending 326 percent higher compared to this time last season, putting the team on pace to have one of the highest-rated seasons since 2009-10. The increase in TV viewership is the highest of any NBA team televised on a regional sports network.
In the Milwaukee market, 8,868 households represent one rating point; therefore, 20,000 households have consistently been tuning in to watch the Bucks this season.
Telecasts thus far hold a 2.30 primetime (Mon.-Sun., 7-10 p.m.) average, beating the primetime average of all cable networks in the market. Bucks programming on FOX Sports Wisconsin also received double the ratings points during ESPN NBA side-by-side telecasts in the market, beating ESPN on all 14 occasions so far this season.
The Bucks return to FOX Sports Wisconsin on Friday, Feb. 20, for a matchup vs. the Denver Nuggets. Coverage begins at 7 p.m. with Bucks Live.
FOX Sports Wisconsin reaches more than 1.7 million homes and telecasts nearly 2,600 hours of locally produced programming per year.