Spirit of Small Business logo

Small business owners are the cornerstones of our community.

The Philadelphia 76ers Spirit of Small Business program presented by Fulton Bank is designed to amplify and uplift small businesses across Philly. Join us as we highlight local small businesses through a fully integrated marketing campaign across 76ers-owned digital & social platforms at no cost to the business.

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• The Reading Terminal Market is the most visited tourist site in Philadelphia and home to 70+ family-owned, small businesses representing 15 different nationalities.

• The Market is a National Historic Landmark that accommodates over 5 million customers each year.

• Reading Terminal Market is a registered 501(c)(3) non-profit celebrating its 131st anniversary on February 22nd 2024.

Mission Statement

To preserve the architectural and historical character, and function, of the Reading Terminal Market as an urban farmers' market.
To provide a wide variety of produce, meat, fish, bakery and dairy products, and other raw and prepared food, brought to a public market in the center of the city by farmers, growers, producers and chefs;
To maintain an environment that recognizes and celebrates the diversity of our citizens and fosters their interaction;
To strengthen the historic link and mutual dependency of our rural and urban communities; and,
To achieve this, while preserving the financial viability and achieving self-sufficiency for the Market.