Giving our best to ensure
Black-owned businesses
succeed & prosper

Winners

SPERGO

Spergo is a Philadelphia-based designer apparel brand started by 15-year-old Trey Brown.

Girl Contracting Inc.

Girl Contracting Inc. is a female-managed construction and real estate development company with 13 years of leadership experience in the industry.

Overview

The 76ers Buy Black Program is providing marketing services and other business benefits
to help local Black businesses grow and succeed.

History

Black businesses and entrepreneurs have been some of the greatest contributors to the innovative, economic and cultural vibrancy of America. However, dating back to the beginning of our country, discriminatory policies and social practices have forced Black businesses to compete on an uneven playing field, which has contributed to the disparities we see today.

Blocked From Capital

Banks wouldn’t provide loans, preventing Black citizens from purchasing homes, starting businesses and building wealth.

Blocked From Assistance

Assistance from government programs were inaccessible to Black businesses.

Limited Customers

Black businesses weren’t as competitive because white customers wouldn’t shop with them.

Disparities

  • In the Philadelphia region, Black owned businesses average less than a third of the annual sales of white-owned businesses.
  • During the COVID-19 recession, 28-percent of Black-owned businesses were in industries with the largest total job losses versus just 20-percent of white-owned businesses.
  • Between February and April 2020, 41-percent of Black owned businesses shut down compared to 17-percent of white-owned businesses.

Opportunity

  • Despite the challenges they have faced, Black businesses have continued to find ways to succeed and are a crucial pillar of our economy.
  • They create jobs and enrich our culture, but many of them have remained relatively hidden gems.
  • Imagine how much more they will contribute to our communities, our cities, and our country when more Black businesses have access to the tools that will help them grow and thrive.

Solution

As a first step, the Philadelphia 76ers are launching the Buy Black program. This immersive program has been developed to promote and market a select few Black-owned businesses that were founded in the communities in which we live, work, play and win.

With access to HBSE's expansive reach through 76ers channels and exposure to expert marketing consultation and use of marketing assets typically reserved for larger corporate partners, the selected businesses will receive customized marketing plans that will be executed by the 76ers to grow, and sustain the success of their business.

All applicants will automatically be eligible for other 76ers business programs, including support accessing Payroll Protection Program loans, and have access to exclusive events that will provide networking opportunities and insights from best-in-class industry executives.

Here Is How We Can Help


Partnerships
Each business selected will become an official team partner with the Philadelphia 76ers for the 2020-21 season and receive team marketing benefits.
Consulation
The Philadelphia 76ers marketing partnerships team will onboard selected companies and create a plan and strategy to best achieve their key business objectives.
Amplification & Activation
Using the power of our voice and platforms, we will amplify selected businesses alongside our own. While the benefits will be determined based on business needs, these may include, but will not be limited to the following: social media marketing, custom content produced by the Philadelphia 76ers, email inclusions, website presence, in-game exposure, radio, etc.
Connect
Businesses selected will become part of our respective Philadelphia 76ers business communities receiving access to exclusive partner events and networking opportunities in each respective market.
Education
Companies selected will have the opportunity to attend speaker series and panels featuring best-in-class industry executives to gain best practices and business insights. In addition, upon conclusion of the 2020-21 season, the marketing partnership teams will conduct an overarching recap of the results with recommendations for future marketing initiatives.

Paycheck Protection Panel Discussion


The application process ended February 2nd. Come back February 25th for the announcement of the companies selected to participate
in the 76ers Buy Black Program.
Teams: 
76ers
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