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Buy Black Program

The 76ers Buy Black Program was developed as part of of Harris Blitzer Sports & Entertainment’s action plan and $20 million commitment to racial equity, to promote local, Black-owned businesses and provide them with expert marketing consultation, advertising value, educational programs and additional tools to succeed. Applying businesses will be eligible for other resources, such as networking events and future 76ers business programs.

Once onboarded as an official partner of the Philadelphia 76ers, the winning business will be led by the 76ers DEI and Partnership Activation teams in identifying their key performance indicators and building a customized marketing strategy to be executed utilizing 76ers platforms and resources designed to help grow and sustain their businesses.

2022-23 Buy Black Recipients

Lokal Artisan Foods, which specializes in French toast food and beverage products, was selected as the official Buy Black Program recipient on March 28, 2023.

In 2020, Charisse McGill became the first Black woman to own and operate a food establishment at both Cherry Street Pier and Spruce Street Harbor Park on Penn’s Landing.

Lokal Artisan Foods now joins Thunder Mug Cafe – a tea and coffee restaurant, Girl Contracting – a female operated contracting group, and SPERGO - an apparel company owned by 16-year-old entrepreneur Trey Brown as Buy Black Program recipients.

Recipients Image

Previous Buy Black Program Recipients


160 N Gulph Road,
King of Prussia, PA 19406

Girl Contracting

1324 S Harmony Street,
Philadelphia, PA 19146

Thundermug Cafe

4233 Ridge Avenue,
Philadelphia, PA 19129

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Blocked from Capital

Black citizens were prevented from purchasing homes, starting businesses, and building wealth because banks refused to provide loans.


Blocked from Assistance

Black businesses haven't always had access to government assistance programs.

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Limited Customers

White customers would sometimes refuse to shop with Black businesses, leaving Black businesses non-competitive.

During the COVID-19 recession, 28-percent of Black-owned businesses were in industries with the largest total job losses versus just 20-percent of white-owned businesses.

Between February and April 2020, 41-percent of Black-owned businesses shut down compared to 17-percent of white-owned businesses.

Despite the challenges they have faced, Black-owned businesses have continued to find ways to succeed and are a crucial pillar of our economy.

Black-owned businesses create jobs and enrich our economy, but many of them have remained relatively hidden gems.

Imagine how much more they will contribute to our communities, our cities, and our country when more Black-owned businesses have access to the tools that will help them grow and thrive.

As a first step, the Philadelphia 76ers launched the Buy Black program in January 2021. This immersive program has been developed to promote and market a select few Black-owned businesses that are located in the communities in which we live, work, play and win.

With access to expansive reach through Philadelphia 76ers channels and exposure to expert marketing consultation and use of marketing assets typically reserved for larger corporate partners, the selected businesses will receive customized marketing plans that will be executed by the Philadelphia 76ers to grow and sustain the success of their business.


The application period for the 2022-23 Buy Black program is now closed.

Eligibility Requirements:

• At least 51% of the business must be Black-owned

• Must be founded in and/or operating in local markets

• Must be an independent, non-franchised-business

• Must be formally incorporated

What This Program Is Not:

• This is not a cash investment or an opportunity for financial investment of any form

• This is not an incubator or accelerator program

• This is not a business development program

• This is not a multiyear partnership