Suns Launch First-Ever Ticket and Mobile Data Promotion with Verizon
PHOENIX – The Phoenix Suns today launched the first-ever mobile data-inclusive ticket promotion, offering Suns fans who are Verizon customers the opportunity to see the team play and enjoy the benefit of receiving added mobile data on their Verizon wireless account. The Suns are the first NBA team to trial Verizon’s new FreeBee Perks program.
Available for purchase at Suns.com/Verizon, the new ticket plan is the first of its kind involving mobile data, and a continuation of the Suns efforts with Verizon to integrate technology and sports in a transformative way. The plan includes a discounted ticket to any 2015-16 Suns home game, while supplies last, as well as additional wireless data based on the number of games purchased. The promotion is available to fans now through the end of the Suns regular season on Wednesday, April 13.
“From millennials to families, data is a new-age form of desirable rewards for our fans,” said Suns President, Jason Rowley. “Today’s launch represents the evolution of ticket plans, where the incentive is no longer tied only to an in-arena experience, but instead is a practical benefit to consumers in today’s data-conscious world.”
At Suns.com/Verizon, fans will enter their Verizon phone or account number, or if a fan does not have a Verizon account, they can enter the phone number of a Verizon customer to whom they would like the FreeBee Perk to be applied. Once all eligibility requirements are met the FreeBee Perk will be added to the Verizon account as follows:
Total Cumulative Gigabytes by Number of Games Purchased (11 GB max redemption)
In conjunction with today’s launch, the Suns and Verizon also released the following 30-second spot featuring Suns guard Devin Booker, which will air throughout the campaign: Devin Booker Verizon Spot
“This is an exciting way for Suns fans to engage more with the team they love,” said Krista Bourne, president of the South Central market, Verizon Wireless. “Phoenix Suns fans are sharing posts on social media and using the Suns app to interact with the team, so extra data on the nation’s most reliable network has real value.” The trial program, FreeBee Perks, rewards customers with mobile data direct to their account.
Just last season, the Suns and Verizon announced a multi-year extension to one of the NBA’s most revolutionary partnerships, including a number of elements that turn Talking Stick Resort Arena into a “Technology Wonderland.” As part of the extension, the Suns announced enhancements to the Suns app that include in-game highlights and replays, the introduction of iBeacons at Suns’ home games, and organic integration of the Verizon brand at Talking Stick Resort Arena in the form of a center hung scoreboard wrapped to resemble a Verizon tablet. In 2012, the Suns were the first NBA team to integrate wireless technology into its basketball operations, through the use of tablets, powered by Verizon, on the team’s bench.