Posted: Sept. 16, 2009
On the heels of the NBA’s approval to allow sponsorship of team practice jerseys for the first time, the Phoenix Suns and The Annexus Group, a Phoenix-based annuity design firm, announced today a new multi-year marketing partnership agreement.
Suns President and CEO Rick Welts, Suns General Manager Steve Kerr, Suns Head Coach Alvin Gentry, and Ron Shurts and Don Dady, Partners in The Annexus Group made the announcement at US Airways Center.
The multi-year, mid-six figure deal (annually) includes exclusive logo placement on the team’s official practice jerseys for a two-year period, the length currently authorized by the NBA. The logo will be affixed on the upper right side of the jersey.
The jerseys will be worn during official team practice and shootaround as well as during press interviews immediately following. The team’s coaching staff will also wear The Annexus Group branded gear during these times. The Suns are the second NBA team to announce a practice jersey sponsor.
“We’re proud to partner with The Annexus Group, an innovative locally-based company that continues to build a growing national business,” said Welts.
As part of the partnership, the Suns practice court will be named the Annexus Practice Court. The facility will feature The Annexus Group logos on each end of the practice court and various other spaces. The Annexus Group will utilize the facility for seminars, meetings and business building opportunities.
“On a daily basis, we have the privilege of working with the ‘best of the best’ in our business. One of the keys to our growing this powerful network has been our opportunity to work with the top advisors and distributors in the industry. This practice facility sponsorship represents one more link in that value chain,” said Dady.
The Annexus Group designs and markets innovative “Principal Protected” retirement investment products. The Annexus Group has become a leader in their industry by using their innovative product design to build the most powerful distribution network in the country. For more information log onto www.annexusgroup.com.