In the on-going celebration of Black History Month (BHM), the Orlando Magic, along with Magic Community Ambassadors Nick Anderson, Bo Outlaw and NBA Legends Greg Minor and Sam Vincent joined the NBA’s “Dream Big” campaign with a tip-off event on Feb. 27 at Evans High School. The NBA is teaming up with EverFi, a leading education technology company, to create a digital curriculum which is launching in 30 schools across all NBA team markets during BHM. The multiplatform program will provide curriculum to NBA team’s local schools to educate students on the rich history of African-Americans. The Magic is supporting the launch at Evans High School by tracking the progress of the students participating in the curriculum and reward those who successfully complete the program with tickets to a future home game.
The new campaign was developed in conjunction with GlobalHue, a leading U.S. full-service agency with multicultural expertise. The various program elements will reach a broad African-American audience through a series of event activations, educational programs and targeted media partnerships.
The Magic celebrates diversity and embraces its many characteristics and the value it brings to both business and community—understanding what can be accomplished when everyone works together to achieve legendary moments. The Magic is committed to creating an environment in which employees, community partners and fans feel welcome, valued and appreciated.