The Orlando Magic Joins the NBA “Dream Big” Campaign for Black History Month with Tip-Off Event at Evans High School; Magic to Reward Students with Game Tickets
The new campaign was developed in conjunction with GlobalHue, a leading U.S. full-service agency with multicultural expertise. The various program elements will reach a broad African-American audience through a series of event activations, educational programs and targeted media partnerships.
The Magic celebrates diversity and embraces its many characteristics and the value it brings to both business and community—understanding what can be accomplished when everyone works together to achieve legendary moments. The Magic is committed to creating an environment in which employees, community partners and fans feel welcome, valued and appreciated.