2012 NBA All-Star Weekend by the Numbers

By Dan Savage
March 1, 2012


ORLANDO -- There’s no doubt that the 2012 All-Star Weekend in Orlando was extremely special.

It created a buzz in the city that has not been seen since the 2009 NBA Finals.

With tons of basketball-related events, the best athletes in the world, a state-of-the-art arena, beautiful weather and big name celebrities all converging in Orlando, the top-notch tourist destination provided the perfect storm to play host for the All-Star Game.

“The city was on fire,” Dwight Howard explained. “It’s just been great. A lot of celebrities came out and I know a lot of them had fun. My (East) teammates just loved the whole experience of being down here in Orlando. They had a good time and loved our arena.”

It once again proved that Orlando is simply one of a kind.

"Orange County and the city of Orlando have been great hosts," said NBA Commissioner David Stern. “(Orlando) is a perfect city to host an All-Star Game with all things good from the hotels to the golf courses to the spectacular Amway Center, there's no better building in the world."

And the numbers don’t lie.

Check out the final edition of the 2012 NBA All-Star Weekend by the numbers:

NBA All-Star in Orlando

  • 1992 -- Orlando last hosted an NBA All-Star Game in 1992.

  • 113 – Players on All-Star rosters have a combined total of 113 All-Star appearances (East – 59, West – 54).

  • 20 -- The 20th anniversary of Magic Johnson’s 25 point, nine assist, All-Star MVP performance in 1992 after returning from retirement following HIV announcement in Nov. 1991.

  • 55 -- A combined 55 Grammy nominations by All-Star performers, including Mary J. Blige, Pitbull, will.i.am, and Nicki Minaj.

  • All-Star Global Reach

  • 215 -- All-Star events will be broadcast in 215 countries and territories and in over 44 languages.

  • 1,800 -- More than 1,800 media will cover events, including 336 international reporters.

  • NBA on TNT

  • 10 and 27 -- Tenth consecutive year that the All-Star Game will be shown in prime time on TNT, and 27th season that Turner Sports has provided All-Star coverage.

  • 31 -- Turner Sports will utilize 31 TV trucks and trailers with 65 miles of fiber optic strands.

  • 42 -- Turner Sports will use 42 HD cameras, 3 jib cameras and 30 camera effect microphones.

  • NBA on TNT Ratings

  • 2,729,000 total viewers --TNT’s exclusive coverage of the 2012 BBVA Rising Stars Challenge on February 24 was the most-watched telecast in the event’s history, surpassing the 2004 game.

  • 4.4 US HH rating--TNT’s exclusive coverage of NBA All-Star Saturday Night presented by State Farm on February 25 was tied for the second-highest rated NBA All-Star Saturday Night all-time (2009).

  • 5.4 US HH rating--During one of the busiest and most-watched nights on television, TNT’s exclusive coverage of the 2012 NBA All-Star Game on February 26 delivered the second highest-rated overnight since 2005 (5.9 metered market rating).

  • NBA Digital

  • 95 -- NBA TV will air more than 95 hours of All-Star coverage.

  • 37 -- TNT and NBA TV analysts were selected as All-Stars a combined 37 times during their playing careers (Charles Barkley – 11, Shaquille O’Neal – 15, Reggie Miller – 5, Chris Webber – 5, and Steve Smith – 1).

  • 1 Billion -- More than 1 billion videos have been viewed by fans this season on NBA.com.

  • NBA Digital new All-Star Weekend records included:

  • 114 million video streams--NBA.com record and a more than 40 percent increase from last year’s All-Star record.

  • 209 million page views—NBA.com record and nearly 30 percent increase from last year’s All-Star record.

  • 5 million votes – In the slam dunk contest from fans via NBA Mobile, NBA.com, and Twitter during NBA All-Star Saturday Night presented by State Farm, an increase of more than 15 percent from 2011.

  • 2.5 million comments--NBA Fans on Social Media: comments on Twitter and Facebook, up nearly 370 percent over last year.

  • 305 percent –increase on NBA Mobile Web of total NBA Mobile Web video streams, setting a record during the 2012 All-Star Weekend compared to last year’s event.

  • Other NBA Digital highlights for All-Star weekend included:

  • 1.35 million—video streams on NBA Mobile: NBA GameTime, the league’s mobile application, during NBA All-Star.

  • 80 percent—increase in total viewership on NBA TV: Following NBA All-Star Saturday Night, in total viewership during the 11 p.m.-1 a.m. ET timeframe compared to the same period last year (220,000 vs. 136,000). Overall, NBA TV provided fans with more than 95 hours of All-Star programming.

  • *Sources: NBA Internal Data, Omniture, Bluefin, Bango

    NBA Social Media

  • 200 Million -- Nearly 200 million followers and likes across official NBA, team, and player pages on Facebook and Twitter that will have access to NBA All-Star.

  • NBA Cares

  • 3,000 -- More than 3,000 NBA family members, including current and former players, executives, partners and volunteers, will participate in four days of NBA Cares All-Star Community Caravan events.

  • 24th of February --Magic All-Star Dwight Howard, Magic Chairman Dan DeVos and Magic CEO Alex Martins joined in for a NBA Cares Day of Service at the downtown Orlando Coalition for the Homeless.

  • 25 -- More than 25 NBA Cares hands-on service events and activities in Central Florida.

  • 22,824 -- Collected 22,824 lbs of electronics from fans to be recycled as part of the NBA All-Star E-Recycling Day presented by Sprint.

  • NBA All-Star Jam Session presented by adidas

  • 18 -- Jam Session will celebrate its 18th anniversary after debuting in Salt Lake City in 1993

  • 100,000 -- Up to 100,000 fans are expected to come through the doors at the Orange County Convention Center.

  • 600,000 -- More than 600,000 square feet of interactive basketball activities and games will be featured including more than 45 basketball courts and attractions.

  • 15,000 -- More than 15,000 volunteer hours will be provided by 1,500 Central Florida residents during Jam Session.

  • NBA Players and Legends

  • 1,600,390 -- Magic’s’ Dwight Howard was this year's leading vote-getter in the NBA All-Star Balloting program presented by Sprint with 1,600,390 votes.

  • 14 -- Making his 14th consecutive All-Star selection, Kobe Bryant of the Los Angeles Lakers ties a record shared by Jerry West, Karl Malone, and Shaquille O’Neal.

  • 8 -- Eight international players selected for the All-Star Game, including Luol Deng, who is the first NBA player to represent Great Britain.

  • 6 -- Six first time All-Stars participating in the 61st All-Star Game, most since 2005 (7).




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