Corporate Partnerships

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SIXT, a global leader in premium mobility services, proudly announces its exciting new sports sponsorship with one of professional basketball’s most storied franchises the Los Angeles Lakers. This multi-year global partnership is one of two individual SIXT sponsorships with NBA teams and marks the first time SIXT has partnered with a professional sports team in the United States -- SIXT’s most important growth market.&nbsp;

Through its association with the Los Angeles Lakers, SIXT will increase its brand presence and redefine the mobility space in Los Angeles and globally. SIXT’s partnership with the Lakers will help the mobility provider transition from being a high-quality challenger brand to a recognized and established premium contender in the competitive U.S. rental car market.&nbsp;

As official car rental partner, SIXT will enjoy a strong presence during Lakers home games, with branded spaces that will be prominently visible within the arena, on court and on television broadcasts. This includes prime locations such as the Lakers Player Tunnel, where the SIXT brand will be showcased. SIXT will also present the "SIXT Man of the Game," the first substitution of a Lakers player at every home game. In addition to premium on-site presence, SIXT will further showcase its brand globally by way of bespoke social content distributed on Lakers social media channels. The Lakers have 70+ million followers across their global channels.&nbsp;

The partnership also extends to exclusive hospitality, ticketing, and merchandise offerings tailored for raffles and loyalty programs. This ensures that Lakers fans have the opportunity to engage with SIXT in unique and memorable ways, further enhancing their connection to the brand.&nbsp;&nbsp;

At the same time, the cooperation will enable SIXT to advertise on a global level with the Los Angeles Lakers logo and integrate it in offline and online marketing measures, for example out-of-home installations in Los Angeles. SIXT will also highlight selected branches, for example at LAX Airport, with spectacular architectural measures.&nbsp;&nbsp;

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Sixt Announces Global Partnership with Lakers

Los Angeles Lakers

Between the third and fourth quarters of today’s game between the Los Angeles Lakers and the Indiana Pacers, Jamie Murry of Downey, Calif., hit a half-court shot and won the $75,000 MGM Rewards Big Shot Jackpot.

The 24-year-old becomes the 12th winner, aside from former Lakers player Vlade Divac, to win the MGM Rewards Big Shot Jackpot, a promotion which began during the 2006-07 season.

Murry is the first MGM Rewards Big Shot Jackpot winner of the season, and first since Evan Brooks of La Habra won $100,000 on Jan. 5, 2020.

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Jamie Murry Wins MGM Rewards Big Shot Jackpot

During halftime of the 4/8/22 game against the Oklahoma City Thunder, Julio Aceves of Torrance, CA won an all-new 2022 Toyota Tundra by scoring 51 points in the Toyota Skills Challenge Finals.

Aceves competed against three other contestants tonight, after qualifying based on their scores from previous Toyota Skills Challenge Contests throughout the season.

The all-new 2022 Toyota Tundra was awarded courtesy of the Southern California Toyota Dealers. Toyota and the Lakers have been suiting up together for over 45 years.

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Julio Aceves Wins 2022 Toyota Skills Challenge Finals

The Los Angeles Lakers and Hyperice announced today a multi-season sponsorship agreement that names Hyperice the Official Recovery Technology Sponsor of the team. The sponsorship marks the first with an individual NBA team, and further amplifies Hyperice’s landmark global NBA league partnership signed in July 2020.

Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, will provide the team with the full suite of Hyperice devices and technologies to optimize performance and accelerate recovery. The players will also be equipped with Hypervolt Plus percussion massager and Venom thermal and vibration lines courtside during games, in addition to customized HyperTanks at the UCLA Health Training Center.

“I have been a die-hard Lakers fan as long as I can remember. When I started Hyperice, I sought out Lakers players and training staff to validate our technology early in the product testing and development phases,” said Anthony Katz, Founder and President of Hyperice. “Some of those products, and their future iterations, would go on to become industry changing and brand defining. After working with the team for nine years, we are proud to make our sponsorship official with the premier franchise in the NBA.”

“We are excited to be the first NBA team to be officially sponsored by Hyperice,” said Lakers President of Business Operations, Tim Harris. “We are committed to giving our players access to the best tools and technology to help optimize their performance and recovery. Hyperice is the industry leader in this technology and we are thrilled to be able to provide our team with the latest and most advanced devices and equipment at both the UCLA Health Training Center and courtside at our games.”

“Similar to the Lakers, Hyperice innovates at a pace that far exceeds the competition and I’m thrilled that the Lakers are the first NBA team on their roster,” said Anthony Davis, Hyperice Investor.

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Lakers Name Hyperice  Official Recovery Technology Sponsor

As an Official Sponsor of the LA Lakers, Cincoro Will Bring the New Gold Standard in Tequila to Lakers Fans

The Los Angeles Lakers announced today a new sponsorship with Cincoro Tequila.

The award-winning tequila, co-founded by Lakers governor Jeanie Buss, along with friendly professional basketball rivals Wes Edens of Milwaukee, Emilia Fazzalari and Wyc Grousbeck of Boston and Michael Jordan of Charlotte, launched in September 2019 and was born from a passion to create the world’s finest tequila.

"We are very excited to welcome Cincoro to the team as a new sponsor," said Lakers President of Business Operations, Tim Harris. "This is a great opportunity for the organization to work with an exciting new brand and we look forward to a successful future together."

The team will collaborate with Cincoro to share its story with Lakers fans and drive brand awareness in the Southern California market through in-arena signage at games in addition to various hospitality events throughout the year. For more information about Cincoro, please visit&nbsp;www.Cincoro.com.

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Cincoro Tequila Becomes an Official Sponsor of the Los Angeles Lakers

Join the Lakers and Budweiser this season for a series of Lakers Watch Parties. You’ll have the chance to win prizes and even take a photo with the Lakers Girls and a Championship Trophy. Seating is first come first serve. Keep an eye out on this page for upcoming dates and locations.

Lakers Watch Party Dates 2019-20 Season*:

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Lakers Watch Party

The Los Angeles Lakers announced today a new sponsorship with LA-based Beyond Meat.

Beyond Meat, a leader in the plant-based meat industry, will work with the team as part of the next chapter in its Go Beyond™ campaign aimed at engaging passionate and loyal sports fans coast-to-coast. As the new Official Plant-Based Meat Partner of the Los Angeles Lakers, Beyond Meat will collaborate with the team to create and share inspiring content, drive consumer engagement and offer unique opportunities to introduce fans to the delicious taste and benefits of plant-based meat.

“We are excited to welcome Beyond Meat as a new sponsor of the Los Angeles Lakers,” said Lakers President of Business Operations, Tim Harris. “They are an innovative and forward-thinking company with established and successful relationships with NBA players around the league. Anytime we can align with a company that is looking to improve the wellness of our players, as well as our fanbase, we think it’s a very good fit and we look forward to a great relationship with Beyond Meat.”

“Shifting to a plant-based diet has been a literal game changer, and I’m excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible,” said JaVale McGee, Los Angeles Lakers Center and Beyond Meat ambassador.

In February, Beyond Meat announced its&nbsp;Go Beyond campaign, featuring a growing list of ambassadors and investors who align with the brand’s purpose, shattering expectations in pursuit of the extraordinary. This new sponsorship with the Lakers is a natural extension of the Go Beyond campaign to fuel athletes, engage fans and connect to the highly passionate Los Angeles community.

"Over the years, we've been fortunate to work with many of the world's greatest athletes as they explore Beyond Meat and the impact plant-based eating has on their performance, their recovery between games and workouts, and the broader benefits to health and environment. As an LA-based company, we are excited to team up with one of LA’s most iconic brands to engage our local community and further amplify awareness of our delicious plant-based meats that serve both body and planet," said Ethan Brown, CEO and Founder of Beyond Meat.

Throughout the 2019-2020 NBA season, Beyond Meat will connect with and reward Lakers fans, participating in community events and providing additional opportunities to connect with the brand and more. Fans can sign up for Beyond Meat's&nbsp;newsletter&nbsp;to get real-time updates on events, meet &amp; greets, giveaways and more.

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Lakers Announce Sponsorship with Beyond Meat.

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LOS ANGELES – During halftime of tonight’s game against the Utah Jazz, Kenny Leung of Winnetka, CA won a 2018 Toyota Camry XSE by scoring 33 points in the Toyota Skills Challenge Finals.

Kenny competed against three other contestants tonight, after qualifying based on their scores from previous Toyota Skills Challenge Contests throughout the season.

The brand new 2018 Toyota Camry XSE was awarded courtesy of your Southern California Toyota Dealers.  Toyota and the Lakers have been suiting up together for over 41 years.