Ryan Montoya

Katie Cracchiolo

The Sacramento Kings continue to advance their efforts to enhance the fan experience through the use of technology, as the team is now experimenting with 3D printing.

The organization has teamed up with Sacramento’s Hacker Lab to apply the new tech in a variety of ways, beginning as early as this season. 

The integration of 3D printing further authenticates the commitment to Kings Chairman and Majority Owner Vivek Ranadivé’s NBA 3.0 philosophy. 

“Everyone embraces technology around the Kings organization, so if anyone comes to me and says, ‘Lets do this,’ we can figure out ways to make it happen,” says Kings Senior Vice President of Strategy, Innovation and Technology Ryan Montoya.

During the team’s “Technology Night” game in April, Sacramento Hacker Lab held 3D printing demonstrations on the concourse, featuring 3D versions of the Kings primary logo and miniature replicas of Slamson.

“Fans appreciated the opportunity to engage with a new type of technology, one that will surely transform many industries, including the NBA,” added Montoya.

Rendering of 3D Printed Miniature Replica of new ESC

The printers create complex objects by layering materials, such as plastic or metal, based on a three-dimensional model that is loaded into a computer. 

In terms of practical use, the Sports Business Daily’s Adam Stern recently highlighted the production of bobbleheads as a possibility, stating that 3D printing will create a more realistic token for fans to take home.

Montoya provided additional perspective, citing the example of a broken chair.

“Should a chair arm break off, the team could scan it and print a new one instead of waiting several weeks for a replacement to arrive,” he said.

For additional insight on the use of 3D printing by the Kings and more, check out the complete Sports Business Journal article.

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Latest from Kings Lab: 3D Printing

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SACRAMENTO, CA – The Sacramento Kings today announced four leadership additions to the business operations staff: Ryan Montoya will serve as senior vice president of strategy, innovation and technology, Randy Koss as senior vice president of real estate development, Ryan Brijs as director of creative services and Allison Yee-Garcia as director of marketing.

Ryan Montoya joins the Kings as senior vice president of strategy, innovation and technology where he will provide direction and manage the implementation of strategic innovation initiatives by the Kings. Prior, Montoya founded a new media strategic firm that provided strategy for professional sports teams and presidential campaigns. Throughout his career, Montoya has advised, invested and served at all levels of early stage Internet companies. He is a graduate of Notre Dame and holds an MA from the University of Denver Korbel School of International Studies.

Randy Koss has been named senior vice president of real estate development where he will oversee real estate asset management, development and finance. Previously, Koss served as the executive director for Morgan Stanley Real Estate Funds, where he oversaw the fund’s investments and strategic direction. Prior to Morgan Stanley, he served in various capacities at Macerich, including general manager and asset development manager. Koss is a graduate of University of California, Los Angeles and holds an MBA at University of California Berkeley’s Haas School of Business.

With over 10 years of experience, Ryan Brijs joins the Kings as director of creative services. Ryan will direct and spearhead all creative efforts, including design, writing, photography, illustration and all other projects that shape the Kings brand. Prior, he served as creative director for XanGo where he led creative services and managed long-term strategic planning. Ryan has experience in leading creative teams for both ad agency and in-house design settings. Brijs is a graduate of the University of Utah.

Allison Yee-Garcia has been named director of marketing where she will provide strategy and direction for marketing and drive brand awareness for the Kings. Prior, she served as director of account services with 3fold Communications where she oversaw the execution of projects for all advertising and marketing client accounts. Yee-Garcia also served as chair of the marketing and public relations committee at the Sacramento Area Commerce and Trade Organization (SACTO) from 2011-13. Yee-Garcia is a graduate of the University of California, Irvine.

“Our recruitment strategy has always been focused on hiring the most innovative professionals to grow the franchise into the premier sports franchise of the 21st century,” said Kings President Chris Granger. “So I’m pleased to announce and welcome these talented individuals to the Kings family.”

Ryan Montoya

Latest from Kings Lab: 3D Printing

Sacramento Kings Announce Four Additions to Leadership Team