Kings New Uniforms

Official Release

New Designs Feature Modernized Kings Script and Color Hierarchy

Fans Get First Look and Opportunity to Purchase Related Merchandise at California Classic

Today, ahead the California Classic Summer League presented by Ticketmaster and the 2023-24 NBA Season, the Sacramento Kings announced three all-new uniforms. The franchise will wear redesigned Nike Association, Icon and Statement Edition uniforms throughout the 2023-24 NBA Season.

“We are excited to unveil a new collection of uniforms that salutes the team’s origins while celebrating the organization’s future,” said Sacramento Kings President of Business Operations John Rinehart. “We believe our fans will appreciate the modernized Kings script and the return of the popular color scheme.”

The new uniforms feature a change in the hierarchy of colors, returning to black being the primary color with purple as an accent. &nbsp;In May, the team teased the return of the Kings script wordmark, now a focal point of the Association and Icon jerseys.&nbsp;

Fans will get their first look at the Association and Icon editions today with the uniforms on display in the Grand Entrance of Golden 1 Center during California Classic. The Statement Edition will be revealed on the second day of the event. Kings fans will also be able to sign up to be notified when the jerseys are available for purchase. Related merchandise utilizing the new designs and created in collaboration with Lululemon, Sportiqe, Authmade, Melin, and the children’s brand Sweet Wink, will be available for purchase on both July 3 and 5 at the Kings Team Store inside Golden 1 Center.&nbsp;

The three uniforms will debut during the 2023-24 NBA season. The team will wear a simplified version of the new uniform during California Classic and 2023 NBA Summer League in Las Vegas.For more information and to sign up to be notified about the on-sale, visit Kings.com/Uniforms.

tradition-reinvented-sacramento-kings-unveil-new-uniforms-for-the-2023-24-nba-season

Tradition Reinvented: Sacramento Kings Unveil New Uniforms for the 2023-24 NBA Season

Dan Lovi

With the NBA, NFL, NHL and collegiate sports seasons about to begin, Bleacher Report’s Chris Roling recently ranked fall’s 10 most anticipated uniforms.

While the field featured many exciting new looks, including Michigan Football’s Jumpman uniforms, Notre Dame’s Shamrock series and more, it’s Sacramento that earned the top spot.

“It’s a fresh new look for the Kings, with an innovative logo on the shorts and a bold name and number design set to stand out,” wrote Roling.

Willie Cauley-Stein unveiled the new designs in an all-access virtual reality video, allowing fans to experience each of the new jerseys in a 360-degree perspective.

The four new uniforms – home, away, global and city – have been updated to showcase a modern look while still retaining the team’s deep connection to the city of Sacramento.

kings-top-uniform-rankings

Kings Top Uniform Rankings

Nikki Nicholson

Sacramento, Calif. — Today, the Sacramento Kings unveiled a new uniform system for the 2016-17 season, featuring the team’s recently released logos. With a focus on using technology to enhance the fan experience, the Kings debuted the uniforms in an interactive and innovative way.

A virtual reality experience crafted with premium virtual reality content creator River Studios will provide fans an all-access, 360-degree perspective of Willie Cauley-Stein in uniform at a recent photo shoot. Fans can experience the VR demo at the Arden Fair and Galleria at Roseville team stores, where the uniforms are on display.

“Our bold modern look represents our commitment to Sacramento and the pride of this region,” said Kings President Chris Granger. “Sacramento Proud will be on display at home, on the road and across the globe.”

The four new uniforms – home, away, global and city – showcase updated emblems and a refreshed color palate. The classic Baby Blues, worn from 1985-1990, as well as for select home games last year – will return as a part of the team’s ongoing salute to the origins of the team.

At the center of the home, away and city jerseys, the team’s new crown serves as a reminder of the foundation of the team. The city jersey proudly features Sacramento’s oft-referenced acronym – SAC – in bold granite lettering, representing the organization’s deep connection to its city.

The clean, tri-colored side stripes on the shorts – inspired by the Kansas City-era Kings – are tapered for a modern look. At the base of the shorts for all three uniforms, the city logo serves as a reminder that when you root for the Kings, you root for Sacramento.

A bold, black global jersey features the team’s global crest, a symbol of leadership and strength. The granite pattern – a continuous “S” inspired by an emblem on our city’s flag – runs horizontally through the jersey to reflect the inseparable link between the team and its community. The design runs through the shorts up to a single granite stripe, reminiscent of the team’s first black uniforms in 1994. The primary emblem on the shorts is inspired by the classic Kings logo, reimagined to reflect the civic and franchise pride that has grown over the last 31 years.

Each jersey is united by the team’s beginnings in Sacramento, as a baby blue band runs along the base of the collar, while three baby blue stitches that run perpendicular to the seam on the right side of the jersey stand for the three elements that form the soul of our franchise: our city, our pride and our foundation. At the base of the jersey, a baby blue “Sacramento Proud” tab is embedded to serve as a reminder that each jersey is more than a uniform – it is a symbol honoring our city every time the team takes the court.

For more information, visit Kings.com/NewUniforms

Kings New Uniforms

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