Breast Cancer Awareness

Kings Rocket Department

SACRAMENTO, Calif. – The Sacramento Kings will observe Breast Cancer Awareness Month at the October 23 "Pink In The Paint" preseason game versus the Golden State Warriors. The Kings will use the game to draw attention to Albie Aware, a local foundation created in the memory of Albie Carson who lived in Sacramento for 50 years before succumbing to breast cancer in 2002. Starting tomorrow, fans can text KINGS to 50555 to donate to the foundation.

The Kings encourage fans to wear pink to the game to raise awareness for breast cancer. The Kings coaches will be wearing pink ties and the Kings players will be wearing pink sneakers and/or pink shoelaces. Fans can purchase a T-shirt featuring a special Kings/pink ribbon logo in the Kings Team Store for $15. All proceeds from the sale of the T-shirts will go to Albie Aware.

Along with recognizing Albie Aware, the Kings will honor one of its most beloved fans, Barbara Rust, who recently announced that she has been diagnosed with breast cancer. Rust is known fondly as "Sign Lady" for the steady stream of inspirational signs she has flashed at the team from her seats in the arena for years. The team also is raising money for the foundation by auctioning off two signs made by Rust especially for this event.

At halftime of the game, Kings owners, Vivek Ranadivé and Mark Mastrov, and team president, Chris Granger, will honor Rust and staffers from Albie Aware. The team will feature breast cancer awareness messages throughout the game including video clips of the players encouraging fans to protect themselves through early detection of the disease.

The Kings are offering a specially priced ticket of $12 that can be purchased starting tomorrow by calling 1-888-91-KINGS, or Click Here.

Breast Cancer Awareness

Sacramento Kings Observe Breast Cancer Awareness Month at Oct. 23 Preseason Game