June 20, 2012
The Charlotte Bobcats today unveiled new uniforms and a new color treatment for the team’s logos. The primary and secondary logo marks remain the same, with a new color scheme that includes a darker shade of blue and more cool gray than before, while also introducing light blue and reducing the amount of orange.
“This is the culmination of a nearly two-year process and we are delighted to share our new look with our fans,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “These colors are deeply rooted in this region and we believe our fans will be as enthused by them as we are.”
The white home jersey features the word “Cats” on the front in navy with light blue trim, with the player’s number off-center underneath it in light blue with navy trim. The v-neck design features orange trim around the neck and shoulders. The side panel is navy with light blue and cool gray pinstripes, with a tri-color border of orange, white and light blue. The back of the jersey features the “Forward Facing Cat” secondary logo at the top, with the player’s name in navy and his number in the same light blue with navy trim as the front. The shorts feature the team’s “Crown C” secondary logo on the side of each leg with a pair of triangular side panels using the same colors as the top.
The front of the blue road jersey features the word “Charlotte” and the player’s number both in white with light blue trim. The v-neck design features orange trim around the neck and shoulders. The side panel is light blue with cool gray and navy pinstripes, with a tri-color border of orange, navy and white. The back of the jersey again features the “Forward Facing Cat” secondary logo at the top, with the player’s name and number in the same white with light blue trim as the front. Like the home uniform, the shorts feature the team’s “Crown C” secondary logo on the side of each leg with a pair of triangular side panels using the same colors as the top.
Made by adidas, the NBA’s official uniform provider, the new jersey is part of the NBA Revolution 30 series, which was introduced two seasons ago. The uniforms are 30 percent lighter and incorporate the company’s CLIMACOOL fabric which dries twice as fast as previous NBA uniforms.
The changes to the color scheme and logo were designed by Bobcats Sports & Entertainment’s in-house marketing and creative services departments.