MIAMI –When the Miami HEAT take on the Mavericks in Dallas tomorrow night, they’ll be sporting their newest uniforms, the Hardwood Classics Throwback HEAT. The Throwback HEAT Campaign is Charged by Mountain Dew and pays homage to the white home uniform worn by the mid-1990’s HEAT teams. The uniform features chunky numbers with a large drop-shadow and a scoop neck silhouette, as well as the original design of the “flaming T” element in the HEAT word mark. The campaign, a light-hearted and fun tribute to the team’s early years, is characterized by whimsical, colorful fonts and animated doodles.
A highlight of the Throwback HEAT Campaign is the creation of the Throwback HEAT headquarters. The Chevron Convenience Store located at 4100 N.W. 27th Avenue in Miami has been completely transformed—both inside and out—and now features Throwback HEAT graphics and images throughout the store. Events and activities will be staged at the Throwback HEAT headquarters during the campaign.
The HEAT will wear their Throwback HEAT uniforms for almost all of February’s games, both home and away. During HEAT home games, the in-game experience will reflect the Throwback HEAT campaign, including a new player introduction video, new street banners and digital signage displays throughout AmericanAirlines Arena and the newly unveiled Xfinity East Plaza, as well as a re-designed Tipoff magazine and Throwback HEAT fan giveaway items, including a special Throwback HEAT team poster Charged by Mountain Dew and scheduled to be distributed on February 7th. The following is a list of all Throwback HEAT games:
Game Date | Opponent
February 3rd @ Dallas Mavericks
February 5th @ Charlotte Hornets
February 7th vs. Los Angeles Clippers
February 9th vs. San Antonio Spurs
February 20th vs. Washington Wizards
February 22nd vs. Indiana Pacers
February 24th vs. Golden State Warriors
A special website showcasing the campaign—HEAT.com/Throwback—will launch tomorrow at 11:00 a.m. EST. The centerpiece of Throwback HEAT is the player introduction video, which blends live action with animation and is set to the old school hip hop classic, “Let Me Clear My Throat” by DJ Kool. The website also features animated images of all HEAT players along with a ‘90’s style graphic treatment for their names and the 2016 Throwback retail merchandise collection. Fans are encouraged to stay tuned to HEAT.com and the team’s social media channels on Instagram, Snapchat, Twitter and Facebook, as well as the HEAT Mobile App, for exclusive Throwback content.
The team will activate the Throwback HEAT campaign through a series of community activities including:
Throwback HEAT Headquarters Launch Party – February 6th
HEAT fans are invited to join HEAT rookie sensation Justise Winslow as well as The HEAT Experience on Saturday, February 6th at the Throwback HEAT Headquarters Launch Party, which will take place at the Chevron Convenience Store located at 4100 N.W. 27th Avenue in Miami. This event will take place from 2:00 to 4:00 p.m., with Winslow appearing from 2:30 to 3:30 p.m. The HEAT Experience will distribute free goodies including Throwback HEAT fan kits, Mountain Dew products and free tickets to upcoming Miami HEAT home games.
Xfinity East Plaza Activation – Home Games Throughout the Campaign
The newly-unveiled Xfinity East Plaza will come alive with ‘90s fever during each of the five Throwback HEAT home games. DJ Irie will lay down the tracks with the HEAT Xtreme Team engaging the crowd including sampling of Mountain Dew products, and on select game nights, live music performers will provide the entertainment. More information will be forthcoming.
Throwback HEAT on the Street
Throughout the month of February, The HEAT Experience will hit the streets of Miami making random stops whenever and wherever something is happening—outdoor basketball courts, sporting events, parks, offices, and bus stops—delivering a party atmosphere as well as free giveaways, Throwback HEAT fan kits and Mountain Dew products.
Throwback HEAT Player Pins Collection
During the Throwback HEAT Campaign, fans that purchase a Throwback HEAT player name and number t-shirt from The Miami HEAT Store will receive a free Throwback HEAT player pin. The pins feature a sketch-like version of each HEAT player’s face and are available for all 15 HEAT players.
Merchandise from the Throwback HEAT collection is currently available at all The Miami HEAT Store locations including the flagship store at AmericanAirlines Arena, the By the Bay outpost on N.E. 8th Street, the satellite stores at Dolphin Mall and American Airlines Concourse D32 (Miami International Airport), and online at TheMiamiHEATStore.com.